by David Steele and Jeff Herring
1. Tupperware Party
Remember the Tupperware lady? She would have her friends, family, neighbors and customers host an event in their home and invite their friends, family, and neighbors. Who do you know that might be interested in hosting a gathering in their home (or business) featuring you presenting a seminar on your topic of expertise?
This strategy alone will allow you to reach hundreds of qualified prospects at no cost to you, and your host will be gratified by promoting someone they believe in (you!), providing value to their network, and having an excuse to get their friends together!
2. Fundraiser
Approach a church, non-profit, or any organization whose membership fits your target audience, and offer to do a workshop for them as a fundraiser, splitting the proceeds 50/50. Churches and non-profits are always looking for ways to raise money and serve their members. This is a win-win-win!
3. Own your niche by building a niche community
In today’s world, given that most of us have an unmet need for community, one of the greatest services we can offer the clients and prospects in our niche is simply to get them together.
For more information on this topic see Owning Your Niche By Building a Niche Community
4. Target your ideal client and invite them to hire you
You can wait for your clients to come to you, or you can go to them. If you are clear about your ideal client and do a little research and networking, you can find them, wrangle an introduction or referral, engage them in a conversation, and invite them to hire you! If you are sincere in your appreciation of who they are and your desire to be of service, they will be very attracted to working with you and flattered that you personally sought them out.
5 . Opt-in freebies on website (gems- audio, e-book, e-program, send book or CD, unadvertised bonuses)
People need a compelling reason to overcome their inertia, fear, and skepticism to engage you. What valuable "gem" can you use in your marketing to attract prospects?
What TANGIBLE, CONCRETE REASONS (benefits, goodies) can you give to motivate people to visit your website, subscribe to your newsletter, or contact you for an initial consultation?
What e-program, audio program, CD, book or e-book can you put together that would be so valuable and desired by your target audience they would be compelled to sign up for it right away?
6. Publish articles online and in print
You can easily attract a ton of prospects by writing articles in your area of expertise and post them to article directories with links back to your website and offers. This strategy improves your search engine placement as well. For our latest list of article submission websites (46 as of this writing) see our Resource Bank
7. Teleclasses/conference calls
Registering for a teleclass and picking up the phone to join is easy for your prospects and can cost you nothing. Recipients of your announcements will be inclined to pass the word to people they know that might be interested, allowing you to reach new prospects as well. If you haven't done it before it can be intimidating, but after one or two you'll be an old pro. It really is easy and fun, and a very effective marketing tool that allows your prospects to experience you, bringing them closer to hiring you.
NOTE: If you want to GET CLIENTS and have a FULL PRACTICE check out our Cool Resource of the Month below
Please join us on Wednesday April 5th for our next F*R*E*E Monthly Practice Building Seminar -
"Hot, New, Creative Ways to Get Clients"
with special guest Annie Jennings and David Steele & Jeff
Herring
Subscribers - watch your e-mail inbox for an invitation with the bridge number to join.
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Get Clients Full Practice Training
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Until next time…
David Steele, MA, LMFT
Founder and CEO of
BuildingYourIdealPractice.com
Jeff Herring, MS, LMFT
President of
BuildingYourIdealPractice.com
The purpose of this newsletter is to connect, support each other, inform, and build a strong community of helping professionals who want to have thriving businesses and fulfilling lives. Your submissions and feedback are welcome!
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