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List-Building Gold: Creative Strategies to Get, Keep, and Manage Prospects to Market Your Practice
Audio Programs for Building
Your Private Practice
With each purchase you receive-
- Audio CD compatible with any CD player (we pay shipping)
- Downloadable MP3 audio file to listen immediately on your computer or MP3 player (iPod or other)
- Link to access supplementary information and resources for that topic
Buy One, Get One Free- For each audio program you purchase, put the name of a second audio program in the "Comments" section of the order form and we'll send the CD to you free!
When you purchase an audio program you will be taken to a download page, and you will receive three e-mails; a receipt for your purchase, a download link good for 24 hours, and instructions on how to access the supplementary information.
When we receive your order we will ship your audio CD promptly (shipping charges are on us!).
Most are only $14.95 each
Thanks for checking out our Audio Catalogue! Please return as we are continually adding to our collection.
Available Titles
1. Hot, New, Creative Ways to Get Clients2. How to Get on Radio
3. How to Create an Audio CD
4. How to Write and Publish Articles
5. Using e-Programs to Market Your Practice
6. Developing Passive Income
7. Effective Marketing Using a Call to Action
8. Owning Your Niche by Building a Niche Community
9. Effective Website Design
10. Building a Successful Private Pay Therapy Practice
11. Secrets of Superstar Networking
12. Getting the Appointment
13. Getting Unlimited Referrals
14. The Enrollment Conversation
15. Effortless E-Mail Marketing
16. How to Create a Podcast in Seven Easy Steps
17. How to Create and Maintain Your Own Website- HTML Made Easy
18. How to Make Six Figures as an Expert Who Speaks
19. How to Market and Syndicate Articles to Boost Your Practice
20. How to Create and Conduct Tele-Seminars to Market Your Practice
21. How to Blog for Fun, Prospects, and Profits
22. How to Have Fun, Play Large, and Retire Smiling
23. Soft Topic Copywriting: How to Market to the Heart of Your Client
24. How to Package Yourself for Success
25. Working the Crowd: How to Get Three Months Worth of Prospects in Three Hours or Less
26. Our Number One Strategy for Quick-Starting a New Practice, Revving Up a Current Practice, & Filling Up Both!
27. List-Building Gold: Creative Strategies to Get, Keep, and Manage Prospects to Market Your Practice
1. Hot, New, Creative Ways to Get Clients
Description: Are you running out of ways to get new clients? In this program Annie Jennings, David Steele and Jeff Herring cover more 15 new and creative ways to get new clients.We are confident you will learn strategies you haven't heard of or tried, such as:
1. "Tupperware party"
2. Fundraiser
3. Own your niche by building a niche community
4. Target your ideal client and invite them to hire you
5. Podcasting
6. Online chat feature on website
7. Audio on website
8. Video on website
9. Opt-in freebies on website ("gems"- audio, e-book, e-program, send book or CD, unadvertised bonuses)
10. Promotional CD or DVD
11. Quiz/surveys/questionnaires on website, sent by e-mail with bonus offer
12. Exchange links/banners/bonuses with other professionals
13. Publish articles online and in print
14. Teleclasses/conference calls
15. Joint venture
2. How to Get on Radio
Description: Getting on the radio and being asked back is sometimes shrouded in mystery. Learn how to "crack the code" to marketing yourself and your services on the radio.In this program you will learn:
- How to approach program directors and DJs with your expertise
- What radio hosts are looking for in a guest
- Topics that appeal to listeners
- What to say when you are on the air - how to talk in "useful sound bites"
- How to provide "useful but incomplete" tips and tools
- The one secret that almost no one does that will make you a favorite guest
- What to never say when you are on the air
- How to get asked back over and over
3. How to Create an Audio CD
Description: Just like most other things, creating an audio CD is fairly easy once you know the steps. In this fun and fast paced seminar, David and Jeff teach you everything you need to know to create audio products.This program provides detailed information to help you complete the following five steps to creating an audio CD:
Step One: Identify biggest possible problem or goal of target audience and craft compelling title
Step Two: Write article or white paper to clarify and refine your thinking. Use steps and bullet points.
Step Three: Record content by giving seminar, or have someone interview you, or read from transcript
Step Four: Create audio file for CD by editing content (verbal clutter, noise), break into tracks, add transitional music
Step Five: Burn CD and send to duplication service
We also cover related issues such as label design, packaging, distribution and fulfillment.
4. How to Write and Publish Articles to Market Your Practice
Description: Getting articles published is the fastest and best way to establish your credibility as an expert and attract prospects for your practice.This program covers:
- How you can write a publishable article, even if you don't like to write
- How to make writing an article as easy as writing a grocery list
- How to captivate your reader by writing like you talk
- Where to find ideas for articles
- How to blow away writer's block forever
- Two sure-fire templates for writing winning articles
- How to leverage just one article into a steady stream of referals, subscribers, and customers
- How to turn words into traffic, prospects, publicity and profits
This program will show you how to write an article that WILL get published, even if you don't like to write!
5. Automated Client Magnets- Using ePrograms to Market Your Practice
Description: Multiple contacts are needed with most prospects to a build a relationship before they will hire you.E-Programs are the perfect way to reach your prospects over and over again with information they have asked you to send them.
This program covers:
DESIGN
- How to get ideas for your e-programs
- 7 steps to design an effective e-program
- Auto-Responder options
MARKETING
- Using e-programs as your "signature call to action" that creates prospects
- Using pay-per-click search engine advertising
- 10 ways to market your e-program
ENROLLMENT
- Designing your calls to action
- What's the next step for your prospects?
- How to follow up
6. Developing Passive Income
Description: Would you like to earn income while you sleep? Passive income is revenue you earn without your direct involvement. You can vacation in the Bahamas and your business continues to maintain it's cash flow! This seminar covers:- Three types of income
- Why passive income is the best kind
- Five types of passive income for helping professionals
- How to leverage your current business to earn passive income
- How to get started, with or without a website
7. Effective Marketing Using a Call to Action
Description: A "Call To Action" is an invitation for your prospective clients to actively engage you in some way- directly or indirectly.
Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services.
Effective marketing will ALWAYS include a SPECIFIC, EASY, TARGETED, COMPELLING, and usually FREE, call to action.
Everything you send out can and should include a call to action; e-mails (in the signature line), web site, flyers, business card, advertising, announcements, newsletters, even the outgoing greeting of your voicemail system.
This seminar covers three types of calls to action and how to use them effectively to fill your practice.
8. Owning Your Niche by Building a Niche Community
Description: This seminar provides an in-depth look at:
- Why community is important
- How sponsoring a community can fill your practice
- Different models of niche communities
- Nuts and bolts of running a niche community
- How your marketing can pay for itself, and even make a profit!
9. Effective Website Design
Description: Learn how to create a powerful and effective website that will give you a presence on the internet.
This seminar covers how to design a website that:
- Is attractive, clear and purposeful
- Attracts prospective clients
- Helps convert prospects to clients
- Generates passive income
10. Building a Successful Private Pay Therapy Practice
Description: Getting full pay, private pay therapy clients is vastly different from clients who are referred and paid for by some form of third party reimbursement.
This seminar covers the attitudes, skills, and strategies to build a successful practice of full fee, private pay clients.
11. Secrets of Superstar Networking
With Leni Chauvin, author of Mingle and Make Money: 101 Networking Tips, and founder of the Attract Clients Galore program.Description: Learn how to network to generate referrals that will fill your practice!
Want to attract clients galore? It all begins with who you know! Networking is one of the most overused terms and underutilized forms of marketing around today. Mastering its techniques is key to building a strong and vital practice, yet few professionals truly understand its power and far fewer know how to do it well.
This seminar covers:
- What networking is and what it is not
- How networking can help you become a powerful referral magnet
- Developing a networking mindset
- The most common misconceptions about networking
- Fabulous tips to help you become a Networking Superstar™
12. Getting the Appointment
With Eric LofholmDescription: Getting clients usually depends upon getting your prospects to make an appointment with you for an initial consultation.
Eric provides proven strategies for private practice professionals to get that initial appointment so you can convert more of your prospects into paying clients. Including:
- Appointment Setting Psychology
- Peak Performance Appointment Setting Ideas
- Appointment Setting Tactics
13. Getting Unlimited Referrals
With Eric LofholmDescription: Referrals are important in most businesses. Did you know there are techniques to increase the number of referrals you get? Did you know there are referral systems that can create an ongoing stream of referrals for a lifetime?
This program covers-
- Why most people don't even ask for referrals
- How to consistently get referrals in your target market
- How to flood yourself with referral business
- What to do once you get a referral
- How to overcome your fear of asking for referrals
14. The Enrollment Conversation
Description: Private practice professionals conduct a very intimate, personal service. Usually, a prospective client must talk with us about their situation and needs, our services, and connect with us 1:1 before making the decision to hire us. This is the origin of the "Free Initial Consultation" or "Complimentary Session."
If you can get someone to enter a conversation with you about their needs and your services, you are halfway home. If they connect with you and believe you can help them, converting them into a client is usually pretty easy.
This audio program covers what the enrollment coversation is and how to do it effectively, including:
- What is an "Enrollment Conversation?"
- "Formal" and "Informal" enrollment conversations
- "Broad" and "Specific" enrollment coversations
- How to get prospective clients to engage you in an enrollment conversation
- How to conduct an effective enrollment conversation
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15. Effortless E-Mail Marketing
Description: Learn how to turn your everyday e-mail into an effortless, yet powerful viral marketing machine using a compelling e-mail signature.
This is a true "nuts and bolts" tele-seminar. You will learn how to create an effective e-mail signature. We give you specific ideas and strategies, and show you examples. Bonus supplementary info included!
You will learn:
- Eight essential features of a great e-mail signature
- How to create a compelling call to action
- Four critical marketing questions and how to answer them effectively
- How to use your laser speech in your e-mail signature to attract prospects
- How to create an e-mail signature in your e-mail program, and the best free software for creating a winning e-mail signature
16. How to Create a Podcast in Seven Easy Steps
Description: Podcasting allows you to reach millions of potential clients- for free. No other medium available today can do this. You can publish books, get booked on radio shows, give seminars, advertise, and network like crazy, and not reach a fraction of the audience possible with podcasting.
This is a true "nuts and bolts" tele-seminar. You will learn how to create a podcast in seven easy steps. Really! We give you specific resources that don't require specialized technical knowledge and all are free or low cost. Bonus supplementary audio program and info included!
You will learn:
- What is podcasting and why it's important
- How to enjoy podcasts, even if you don't own an ipod
- How to create your own podcast in seven easy steps (really!)
- The specific tools and resources to produce a podcast for less than $5.00 per month
- How to reach thousands of prospects with your own podcast
17. How to Create and Maintain Your Own Website- HTML Made Easy
Description: In this program for techo-phobics, we'll show you the basics of how to create and maintain your own website.
As private practice professionals, we should spend our time in our practice, not in front of the computer, so we do recommend having a webmaster. The value of learning how to create and maintain your own website is to save you time and money. Knowledge is power and freedom!
This information can help unlock your creativity in marketing and serving your prospects and clients. And, knowing a bit about HTML can empower you to move at your desired pace, rather than that of your webmaster.
In this "nuts and bolts" audio program (and supplementary information) you learn:
- How learning basic html can save you time and money
- Three alternatives for creating your own website
- How to create a blog from scratch in minutes
- Where to get F`REE html editing software
- How to use an html editing program to create and modify web pages
- How to master basic HTML, even if you are techno-phobic
18. How to Make Six Figures as an Expert Who Speaks
Description:
Are you an expert?
Would you like to get paid as an expert who speaks?
This program, conducted by David Steele and his speaking mentor Burt Dubin, is composed of three recorded seminars with detailed, step-by-step information.
Here is what is covered in this program-
PROGRAM #1: How to Make It Big in the Speaking Business
- How to get started
- The Three P's- Packaging, Positioning, Promotion
- Seven essential tools of the speaking business (and you already have them!)
- Four things you need to know to sell yourself to success (and you already know them!)
- How to create a WOW! audience experience
- How to Speak with a Powerful Voice
- How to deliver value every minute
- Why to reveal your warts and flaws
- Seven actions to complete in your first 3 minutes
- How to use humor and where to get funny stories
- How to close your program
- How to identify the organizations that are waiting to hire you
- How to get yourself booked at the fees you are really worth
- The Triple Play method that many of Burt's clients use to book an average of $4000.00 in new bookings each week
19. How to Market and Syndicate Articles to Boost Your Practice
Description:
Marketing and syndicating your articles is one the easiest and fastest ways to gain more prospects, publicity and profits.
In this program you learn:
- Ten different ways to market your articles
- The best article directories
- Three advantages of marketing your articles
- How to submit to article directories
- Three small nuances that will make your articles stand out above the rest
- How to get the reader to click to your website from your articles
- How to submit your articles to a brand new article directory for another stream of income
Click here to order
20. How to Create and Conduct Tele-Seminars to Market Your Practice
Description:
Conducting teleseminars is one of the most effective strategies to promote your practice and create additional streams of income. And the good news is that teleseminars are easy to set up and conduct once you know how.
In this program you will learn:
- The difference between teleseminars, teleclasses, and teleconferences, and how to profit from each
- Where to get ideas for teleseminars in your niche
- How to structure the call for maximum benefit
- 5 ways to create the content of your teleseminar
- 3 ways to "put butts into virtual seats"
- The nuts and bolts you must know to do this well
- The best times during a call to make your offers
- How to leverage this one teleseminar into several different products and streams of income
- The one thing you MUST ALWAYS do
- The one thing you MUST NEVER do
- How the "fortune is in the follow up"
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21. How to Blog for Fun, Prospects, and Profits
Description:
Having a successful blog can boost your web traffic, build trust with
prospects and clients, increase the size of your email list, and make
you money online - even if you don't have your own information products
– you'll learn why you need a blog and how it can boost your business
in this info-packed teleseminar.
In this program you learn:
- What is a blog?
- How a blog is different from a website
- How to create your first blog
- How a blog can boost your credibility factor
- 3 ways to make money with your blog
- How to use a blog to promote your book, products and services
- Why you need to integrate a blog with your other marketing tools like an ezine and a website
- Plus much more…
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22. How to Have Fun, Play Large, and Retire Smiling
Description:
If you've ever worried about earning enough to pay your bills, had dreams of writing a book or similar accomplishment and held yourself back, or wondered how you'll ever retire on your current income, this program is for you!
In this program you learn:
- How David and Jeff went from struggling practices to leaders in their field in just a few years
- How having fun and making money can go together like peanut butter and jelly
- How to amaze yourself by accomplishing things you never thought possible
- How to go beyond success and make a true difference in the world
- How to open your own doors and find the opportunities and resources you need for success
- How to leverage your time to work less and get more done (while your friends ask "When do you sleep!?"
- Plus much more…
23. Soft Topic Copywriting: How to Market to the Heart of Your Client
Description:
You're an expert at working with people . . .
about people, their feelings, fears, hopes and dreams . . .
But does your marketing copy deliver the personal quality you need to emotionally connect with your prospects? If not, your copy is failing to Match Your Message to the Heart of Your Market.
In this program you learn how to write soft topic marketing copy that both connects with the heart of your reader and allows you to write sales copy that "feels in integrity" with what you do.
In this program you discover how to:
- Determine the single most important purpose for your website and what to do about it
- Identify hard sell language that will turn off your prospective clients
- Avoid the top 10 "Taboo Words" – you’ll get the list – and learn why they don't work
- Make use of the top 10 "Enchantment Words"– you’ll get the list – and understand why they work so well
- Develop "Problem-Agitate-Solve" marketing copy that will boost your results ten-fold
- Differentiate between ROI and ROE
- Use the "AIDA" formula to write effective marketing copy
- Write copy from inside the mind of your ideal client
- And much more!
24. Packaging Yourself for Success
Description:
Marketing should be exciting, but many entrepreneurs cringe at the thought of ‘marketing’ their services. The two main reasons that service professionals say they hate marketing and selling is because they:
- try to market without having a clear vision of their service offering and target market;
- believe that self-promotion is pushy and self-centered.
This program will help take the fear and stress out of marketing, making it a fun and exciting part of your practice. It is designed for both the new and seasoned entrepreneur, who wants to fill their practice and earn multiple streams of income.
In this program you learn:
- How a 360 Marketing Strategy is the key to a successful and thriving practice
- Why developing multiple product offerings and packages builds credibility and increases your client base
- How to leverage your service packages to acquire new clients
- The best practices used by global corporations can be easily scaled and used effectively in small business with great results
- Why it is important to love your work and why that gives you a competitive advantage
- New ways to look at your target market so you can anticipate their needs
- Why a good reputation is like money in the bank
- and so much more!
25. Working the Crowd: How to Get Three Months Worth of Prospects in Three Hours or Less
Description:
Group events are a gold mine for prospecting (get it?). Group events like conferences, workshops, fundraisers, festivals, etc, allow you to reach more prospects in a few hours than you could possibly reach in months of other forms of marketing.
But how can you leverage attending a workshop or fund raiser, investing in an exhibit booth at a conference or festival, and sail away with a boatload of prospects?
We have presented, exhibited and attended many, many conferences and have learned by trial and error the secrets of walking away with hundreds of prospects for their businesses.
In this program you learn-
- The one marketing tool you must use to dramatically increase the number of prospects you gain Hint – you carry these around with you, and they are not business cards
- How to use simple forms to acquire the info you need from your prospects
- The most important words to use on your signs and posters
- How one change in your physical position makes all the difference
- The one prospect pulling question you have to ask How to create your impulse buy item that will pay your way.
- The secret mindset necessary to get more prospects, publicity and profits from every event you attend
- How to create a “table rush” after you speak
- A secret weapon you can use when exhibiting at a booth or table
- And much much more!
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26. Our Number One Strategy for Quick-Starting a New Practice, Revving Up a Current Practice, & Filling Up Both!
In this program you learn:
- Our number one strategy for filling up your practice, whether you're just starting out or you're a well seasoned veteran
- The 3 mistakes most practitioners make before they ever start
- How to use this strategy in ANY practice
- The what, why and how of filling your practice using this strategy
- How to maximize your results and leverage your time
- How to monetize (cool internet word) this strategy
- And much more!
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27. List-Building Gold: Creative Strategies to Get, Keep, and Manage Prospects to Market Your Practice
In this program you learn:
- What is a "List" and why it's golden for filling your practice
- Three things you need in place to build your list
- Seven strategies to compel prospects to join your list
- Eleven ways to get prospects for your list
- Four creative ways to manage your list to retain prospects
- Nine ways to generate significant income from your list
- And much more!
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Got a question? Click here!