Getting Clients Newsletter
August 2005
Welcome to GETTING CLIENTS!
Each month we bring you the best information and resources we can find
to help you get clients and build your ideal practice.
If you
are receiving this from a colleague and wish to subscribe
Share this newsletter with a colleague!
Visit our website and listen to our
Seminar of the Month
CONTENTS
ANNOUNCEMENTS
1. August 3rd Free Tele-Seminar -
7 Steps to Designing an Effective
E-Book
with Ellen Violette, The E-Book Coach
"Let me tell you a little secret. You don't need to write a long manuscript to be an author. You can get an e-Book out quickly if you know what you are doing! It's easy when you have a road map. Then all you have to do is follow it!" - Ellen Violette
In just one hour you will learn:
- How to eliminate guesswork and stress from the process of writing an e-book
- 7 Biggest Mistakes People Make Authoring E-Books and How To Avoid Them
- How to get started immediately and begin living the life you deserve now
- How to spend the least amount of money learning how to write an e-book and get maximum results (The answer will surprise you!)
- How to make the time you need to author your e-book
- What you need to know to author your e-book in record time
- And more!
Ellen Violette is a grammy nominated song-writer and an e-book expert. Known as
The E-Book Coach, Ellen teaches you how to write your e-book in 72 hours with her
Quick-Start 3-Day e-Book Program. And the next one is August 12, 13, 14!
Please join us!
3. 90-Day Practice Building Intensives start October 5th
- Ready to build your ideal
practice?
- Want to work less and
make more?
- Would you like to learn
how you can actually have fun building and marketing your business?
If so, then join our Practice Building Intensive!
We will meet for 12 weeks, Thursdays at either 12 noon or 7 pm EST, and
you will learn everything you need to have a successful private practice.
This step-by-step program includes:
- E-book version of How To Build Your Ideal Practice In 90 Days
- Weekly assignments with all the step-by-step instructions needed to
complete them
- Weekly consultation tele-class, Thursdays 9am pacific/Noon eastern,
recorded for your listening convenience (web audio recordings also available)
- E-mail discussion list for your questions, ideas, feedback, and support
- Access to our exclusive Practice Development Resource Bank, Knowledge
Bank, and Audio Catalogue for the best "how to" information and free/low
cost practice-building resources
Facilitated by David Steele, Mentor Coach and Author
of
How To Build Your Ideal Practice In 90 Days and the
How to Get Clients Toolkit
and Jeff Herring, President of BuildingYourIdealPractice.com. David and Jeff are assisted by a team of
"apprentices."
And the REALLY great news is that this 90-day program is very affordable
- as low as $39.00 per month!
Now is the time to jump in and get the information and support you need
to build your ideal practice.
"All
the other programs I have ever taken barely cover the tip of the iceberg
of what you deliver."
"I am so glad I have met the two
of you and I'm in this program!"
For more information
4.
How to Get Clients Full Practice Trainings start October 4th
If you do not yet have a full practice, this program is for you!
You must survive before you can thrive. To survive in private practice
you must master the skills and strategies for getting clients.
This 12-week program includes:
- Weekly tele-classes, Wednesdays 10am pacific/1pm eastern/6pm UK
- Step-by-step e-mailed assignments
- E-mail discussion list for support and feedback
- Supplemental audio recordings for missed classes, more info
- E-version of the “How to Get Clients Toolkit.”
“I really like the way the
content is organized. It seems obvious, simple and easy while being rich
and deep.”
“Thorough delivery and materials. It's like having a consultant to guide
you through to a successful practice. I wish I had this sooner”
“This program took the mystery out of getting clients”
“I have been a therapist in private practice for 30 years. I regret that
I didn't know this earlier.”
“It's been one of the greatest boosts my practice has ever had. The tools
are practical and effective, plain and simple. I recommend this training
without hesitation."
“A sure fire, step-by-step marketing plan that takes the dread out of
doing your own marketing.”
“This program is dynamite!”
Facilitated by David Steele and Jeff Herring
Please join us!
Wednesdays, Ocotber 4th – December 21st
10:00am pacific / 1:00pm eastern / 6:00pm UK OR 4:00pm pacific
/ 7:00pm eastern / 12 midnight UK
For more information
visit our website
Table of Contents
FEATURE ARTICLE
7 Compelling Reasons for Writing Your First E-Book
by Jeff Herring, President, BuildingYourIdealPractice.com
1) Speed to market - One of the biggest problems with regular books in the book store is that you have to get the book in the bookstore (a publisher or distribution house) and then you have to get the book out of the bookstore (people buying your book). This process from conception of idea to sale of your book can take years. With an e-Book the process from conception to sale can be done in days.
2) Ratio of cost to profit - You can spend hundreds and even thousands of dollars getting your book published. Then you may get $1 - $2 profit a book. Once you have the necessary software, the only thing that creating an e-book will cost you is time and effort. Because you are selling information in the form of electrons over the internet, you get all the profit.
3) An e-book increases your "expert-ability" - The written word creates credibilty and expert status. Once you have written just one small e-book, you can include "Author of...................." in your marketing materials for the rest of your career and life.
4) An e-book is a "gem" of a prospect generator - At BuildingYourIdealPractice.com we teach in the Get Clients - Full Practice Training tele-classes the importance of having a gem to offer prospects. A free e-book can become your signature call to action (your main gem) that encourages prospects to give you their contact information in order to receive your information.
5) It's simple when you know how - and easy to learn. Once you know the simple steps, you can do it as many times as you want. You may have heard me say before that "if you can write a 7 - 10 item grocery list, you can write an article." It's true. Here is what an e-book is, boiled down to the basics - write 7 tips in your area of expertise - take a tip and add some meat to it with explanation, example, story and application - do this for all 7 tips and you have a 7 chapter e-book, just add an introduction and conclusion.
6) An e-book never sleeps - Because an e-book is sold and delivered on the internet, you have a 24 hours a day, 7 days a week, worldwide product. And as if that is not enough, when you include other ways to contact you, engage you, and spend money with you, you then have a 24/7 international salesperson and marketer that never sleeps, working for you.
7) Massive leverage - Here are just a few of the products you can turn an e-book into - a CD package, an audio
on your website, small articles on your website and newsletter, and other peoples websites and newsletters, an e-program, a workbook in a home study course, etc. And that's just the beginning.
Please join us on August 3rd for our next F*R*E*E
Monthly Practice Building Seminar -
7 Steps to Designing an Effective E-Book
Subscribers - watch your e-mail inbox for an invitation with the bridge
number to join.
For
more information about this and future Practice-Building Seminars
To subscribe
to this newsletter and access our seminars
Table of Contents
CONGRATULATIONS
TO....
 All of our members who began the 90-Day Practice Building Intensive and/or the 12-Week Get Clients Full Practice Training in July.
These are "go-getting" practitioners that are on their way to phenomenal success!
COOL RESOURCE OF THE
MONTH
We have two this month!
1) The E-Book Profit Secrets Newsletter
A brand new newsletter by our featured guest this month, Ellen Violette, The E-Book Coach.
Go to The E-Book Coach and scroll to the opt-in box about half way down.
2) ClickBook 8.0
 Print anything as a booklet, poster or banner.
With this powerful software, you can take any document and create a booklet. I (Jeff) have used this for years to make booklets to give to clients and sell at the back of the room when I give talks and presentations.
It's a great calling card, thank you gift, etc. And you could take your e-book and create a booklet to sell too!
Check it out here.
INVITATIONS
- We invite you to share this newsletter with a colleague.
There is a tremendous need for our services, and we need to work together.
Practice development is always in need and we want to be the leaders
in our field.
- Please contact
us with ideas and resources you have found useful so we can pass
them on!
- We invite you to get the support you need to be successful in your
practice.
We are available for information, training, ideas, mentor coaching,
etc.
- We invite you to become an affiliate of BuildingYourIdealPractice.com
and begin to earn extra income just by sharing our programs and products
with your friends and colleagues. For more info
visit our website.
- If you are a private practice professional who received this from
a colleague, we invite you to visit our web site and contact us for
information on joining us.
How do you like our newsletter? Your feedback is welcome!
Until next time…
David Steele, MA, LMFT
Founder and CEO of
BuildingYourIdealPractice.com
Jeff Herring, MS, LMFT
President of BuildingYourIdealPractice.com
The purpose of this newsletter is to connect, support
each other, inform, and build a strong community of helping professionals
who want to have thriving businesses and fulfilling lives. Your submissions
and feedback are welcome!
If
you are receiving this from a colleague and wish to subscribe
Share this newsletter with a colleague!
Our Mission: To provide the tools, information and support to help private
practice professionals have their ideal practices in the most effective
and efficient ways possible.
Copyright notice: This newsletter is copyrighted and all rights
are reserved. Feel free to share with others as long as our contact information
and authorship is included. U.S. Library of Congress ISSN#:1530-3055
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