How to Fill Your Practice Using an Audio CD
By David Steele, aka "Your CD Guy"
In my 20 years of private practice I have found an audio CD to be the single most effective marketing tool for generating prospects and getting clients.
Why? You conduct a very personal, intimate service that requires prospects to know, like, and trust you before they consider becoming clients. In addition, they typically experience some feelings of fear and vulnerability at the idea of engaging your service, which results in resistance and
inertia holding them back.
Though YOU know your service is effective, your skills are competent, and you are a safe, caring human being, your prospects don't know that yet. A CD will help your prospects get an experience of you that can motivate them to hire you.
THE COMPLIMENTARY SESSION
Many private practice professionals rely upon the "free initial
consultation" or "complimentary session" to get clients. In my experience, from the prospect's point of view, they must ALREADY know, like, and trust you to book this appointment. Being free doesn't erase the fear and trepidation that holds many potential clients back from getting the support
they need. An audio CD can be very useful to motivate prospects to contact you for that important initial consultation.
MARKETING VS. ENROLLMENT
One of the biggest revelations I've had about private practice is this-
You can market til the cows come home and not get any clients!
I learned that there is a HUGE difference between marketing and enrollment.
MARKETING is communicating what you do. The primary purpose/outcome is to generate prospects.
ENROLLMENT is the process of building your relationship with your prospects so they hire you or refer to you.
An audio CD helps motivate the people you reach through your marketing to become prospects (to get your valuable CD), and helps prospects make the wise decision to hire you.
For examples of educational/promotional audio programs I've developed for private practice professionals visit
www.privatepracticemagic.com/casestudies.htm
SIXTEEEN SPECIFIC WAYS TO USE AN AUDIO CD TO FILL YOUR PRACTICE
I've prepared a Special Report that details sixteen specific ways you can use an audio CD to fill your practice, divided into four categories-
A) Generating Prospects
B) Converting Prospects to Clients
C) Boosting PR Efforts
D) Product Sales
To access this Special Report please use this link-
www.privatepracticemagic.com/specialreport.htm
David Steele, MA, LMFT is founder of BuildingYourIdealPractice.com and
Relationship Coaching Institute. He is passionate about helping private practice professionals to get clients and build a successful private practice, after all, how can we make a difference in the world if we can't survive in private practice? Also known as "Your CD Guy," David founded
Private Practice Magic to provide private practice professionals with "the single most effective marketing tool for generating prospects and getting clients."
Please join us on Wednesday August 2nd for our next F*R*E*E Monthly Practice Building Seminar -
How to Fill Your Practice Using an Audio CD
with David Steele
Subscribers - watch your e-mail inbox for an invitation with the bridge number to join.
For more
information about this and future Practice-Building Seminars
To subscribe
to this newsletter and access our seminars
COOL RESOURCE OF THE MONTH
Case Study
Sex Coaches
Celeste Hirschman, M.A.
and Danielle Harel, Ph.D.
Celeste and Danielle provide an unusual and unique coaching service for men.
They are absolutely sincere and passionate about their work, and have had a lot of trouble being taken seriously- until now.
Your CD Guy was able to help them produce an audio CD to effectively communicate their expertise, passion, and authenticity.
Their services are not for everyone, but their CD will help them attract and qualify potential clients and fill their calendars.
You can listen to the 32 minute CD we created together here
Here is what Celeste and Danille had to say about Private Practice Magic-
For more Case Studies visit www.privatepracticemagic.com/case.html"This is a great CD! And you did it so fast- you are amazing! Your conversational style during our recording session felt natural and helped us effectively communicate our passion for our work. The CD turned out wonderfully. It will be very useful in educating prospects about our very unique services. You did a great job. Thanks so much!"
--Danielle and Celeste, www.CelesteandDanielle.com
Check out Private Practice Magic! www.privatepracticemagic.com
INVITATIONS
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There is a tremendous need for our services, and we need to work together. Practice development is always in need and we want to be the leaders in our field. - Please contact us with ideas and resources you have found useful so we can pass them on!
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How do you like our newsletter? Your feedback is welcome!
Until next time…
David Steele, MA, LMFT
Founder and CEO of
BuildingYourIdealPractice.com
Jeff Herring, MS, LMFT
President of
BuildingYourIdealPractice.com
The purpose of this newsletter is to connect, support each other, inform, and build a strong community of helping professionals who want to have thriving businesses and fulfilling lives. Your submissions and feedback are welcome!
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Our Mission: To provide the tools, information and support to help private practice professionals have their ideal practices in the most effective and efficient ways possible.
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