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You're an expert at working with people . . . But does your marketing copy deliver the personal quality you need to emotionally connect with your prospects? If not, your copy is failing to Match Your Message to the Heart of Your Market. In this program Judith and Jim show you how to write soft topic marketing copy that both connects with the heart of your reader and allows you to write sales copy that "feels in integrity" with what you do. During this program you discover how to:
Important Note: See below for- You Can Only Market With Words
and the Words Must Tell A Story Have you ever received a piece of sales copy that was completely irrelevant to what you do or care about? It might have been an “urgent” letter in the mail, or a “don't miss this chance” notice through email, or a pre-recorded phone pitch. What did you do? Probably didn't give it a second chance. Tossed it straight into the round file. Or deleted it before even looking Or slammed the phone down with an annoyed CLICK. Why? Because there was no match between you and the message. No connection. No surprise. We're all so bombarded, pommeled with messages every minute of every day, each one clamoring for us to buy something. “PAY ATTENTION TO ME!” “NO ME. LOOK THIS WAY!” “NO. NOT THEM. BUY ME. ME!!!” Is it any wonder people have become skeptical? Or they shut down entirely. You can't blame them. Still, that's not how you want them responding to your message, because you have something valuable to offer—a sincere solution to a pressing problem, and you know how truly beneficial it is. So how do you stand out? How do you get through all the noise? How do you get your readers to listen to YOU? It's How You Tell Your Story Every product and every service you offer has a story. The story of its value. The story of how your solution can help your readers get done what they need to get done. Your story. That's what sets you apart. When you can tell your reader a clear, straightforward, compelling story, your message can get through the clamoring of the world swamped in ads that want you to look no other way but theirs. So let's take a minute to look at the first question you have to answer. How do you tell your story? Through your copy—sincere, plainspoken and to the point. You rouse your reader's imagination to see the power and the promise of what you offer, and move them to take action, the action you want them to take, the solution they know they need, the result your copy guides them to take. Very few copywriters understand the elementary power of storytelling so their copy doesn’t grab. They end up writing lists disguised as prose, or resort to gimmicks, tricks, and puffery to manipulate the reader to believe what the writer either doesn’t believe or doesn’t know much about. Drama drives every dollar-producing piece of sales copy. And it’s the uniqueness of what you offer that is the source of the drama, the emotions your particular product or service stirs in those who want it. You need to ask yourself, what are the emotions in what you’re selling? Because those emotions will bring your copy to life for those who need what you offer. The words that tell your story do the marketing for you. Links to Copywriting ExamplesJudith and Jim's List of Taboo and Enchantment Words for Soft Topic CopywritingTaboo Words1. Turbo-charge Enchantment Words1. Free Soft Topic Copywriting Secrets How to Get Clients with Soft Topic Copywriting How to write so your prospects-
• Trust You,
• Hire You • Spread The Word about You Join Judith and Jim for this 7-week teleclass beginning Wednesday January 17th, 2007. Click here to learn more and get in while there is still room! We'll be taking this class too so we invite you to join us! |
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54 Minute Audio Program