Getting Clients Newsletter

December 2006

Welcome to GETTING CLIENTS!

Each month we bring you the best information and resources we can find
to help you get clients and build your ideal practice.

If you are receiving this from a colleague and wish to subscribe click here

Missed last month's tele-seminar? Visit our Audio Catalogue
and check out our Seminar of the Month

CONTENTS

• Announcements
  1. December 6th F`ree TeleSeminar - Developing Passive Income: How to Create Streams of Money for Your Practice
  2. Our next 90-Day Practice Building Intensive begins January 11th
  3. Our next 12 Week Get Clients Full Practice Training begins January 10th
  4. New e-program 'Top 7 Free Ways to Get Clients' from Private Practice Marketing on a Budget
• Feature Article: Top Five Ways to Develop Passive Income
• Cool Resource of the Month
• Invitations

ANNOUNCEMENTS

1. December 6th- F`ree Tele-Seminar - 9am Pacific/12pm Eastern/5pm UK

Developing Passive Income: How to Make Money While You Sleep

with David Steele & Jeff Herring

Would you like to earn income while you sleep? Passive income is revenue you earn without your direct involvement. We are not promising you that you can live on the beach and get rich, but you can certainly go to bed and wake up with more money than you had when you went to sleep. You can do other things than work with clients and your business continues to maintain it's cash flow!

This seminar will cover:

• Three types of income


• Why passive income is the best kind of income


• Five types of passive income specifically for helping professionals


• How to leverage your current business to earn passive income


• How to get started with or without a website

Don't miss this teleseminar! Come play with us!

No need to register. This seminar is F`REE for subscribers of our f`ree monthly practice-building newsletter GETTING CLIENTS!

To subscribe and receive your invitation to this seminar, please visit http://www.buildingyouridealpractice.com

Can't attend? No problem. A CD of this program will be available at a discounted price for 30 days as our Seminar of the Month

Please share with your colleagues!

2. Our next 90-Day Practice Building Intensive begins January 11th!

• Ready to build your ideal practice?
• Want to work less and make more?
• Would you like to learn how you can actually have fun building and marketing your business?

• E-book version of How To Build Your Ideal Practice In 90 Days
• Weekly assignments with all the step-by-step instructions needed to complete them
• Weekly consultation tele-class, Thursdays 9am pacific/Noon eastern, recorded for your listening convenience (web audio recordings also available)
• E-mail discussion list for your questions, ideas, feedback, and support
• Access to our exclusive Practice Development Resource Bank, Knowledge Bank, and Audio Catalogue for the best "how to" information and f`ree/low cost practice-building resources

"All the other programs I have ever taken barely cover the tip of the iceberg of what you deliver."

"I am so glad I have met the two of you and I'm in this program!"

"I have some good news. I have another person wanting to become a client. I now have 5! I have followed your advice for internal marketing in the Getting Clients book and it really works.

The thing that I notice here is that you really have to believe you have the goods that can help these people. If I can do an intake session then they usually sign up. What you said about building a relationship with the clients has really stuck with me. They are people not projects. Once they realize they can trust you and that you can help them the closing is usually pretty easy.

It feels so good to see success in my internal market. I heard a man once say if you can succeed in your warm market then the external marketing is just the icing on the cake. One happy client has opened a bunch of doors for me.

I am meeting with a Singles Pastor on Wednesday to see how I can help his Singles become more successful Singles. I meet another minister on Tuesday to see if we can form an alliance.

I have three other people who want to have an intake session with me and a bunch of people who want to hear me speak at a church. I will keep you posted.

You and Jeff Herring rock!" - Jeff Burns, Raleigh, NC

3. Our next How to Get Clients Full Practice Training begins January 10th!

If you do not yet have a full practice, this program is for you!

You must survive before you can thrive. To survive in private practice you must master the skills and strategies for getting clients.

This 12-week program includes:

• Weekly tele-classes, Wednesdays 10:00am pacific / 1:00pm eastern / 6pm UK
• Step-by-step e-mailed assignments
• E-mail discussion list for support and feedback
• Supplemental audio recordings for missed classes, more info
• E-version of the “How to Get Clients Toolkit.”

“I have been a therapist in private practice for 30 years. I regret that I didn't know this earlier.”

" I wanted you to know that I followed what you taught us for the enrollment process and I picked up two new clients tonight! This stuff really works!"

“I really like the way the content is organized. It seems obvious, simple and easy while being rich and deep.”

“Thorough delivery and materials. It's like having a consultant to guide you through to a successful practice. I wish I had this sooner”

“This program took the mystery out of getting clients”

“A sure fire, step-by-step marketing plan that takes the dread out of doing your own marketing.”

“It's been one of the greatest boosts my practice has ever had. The tools are practical and effective, plain and simple. I recommend this training without hesitation."

Facilitated by Jeff Herring, President of BuildingYourIdealPractice.com

Please join us!

Wednesdays, beginning January 10th
10:00am pacific / 1:00pm eastern / 6pm UK

For more information visit our website

. . . Because the most effective ways to get clients and
build your private practice don't cost anything!

Jeff and I are proud of our latest effort to provide you the best possible information for getting clients and building your practice with creative, no and low-cost strategies.

Check it out and register for our brand new e-program at-
http://www.privatepracticemarketingonabudget.com/eprogram.htm

Table of Contents

FEATURE ARTICLE

Top Five Ways to Develop Passive Income
by David Steele

There are three primary ways for private practice professionals to generate income:

1. Earned Income; typically generated by exchanging your time for dollars

2. Portfolio Income; typically paper assets involving risk, such as stocks, bonds, real estate investments

3. Passive Income; typically earned without your direct involvement ("while you sleep") after you set it up

This article will cover the top five ways that you, as a helping professional, can generate passive income.

If you are like most, you depend upon your earned income, and would like to earn more. One problem- your earned income most likely comes from exchanging your time for dollars, and you have a limited amount of time available. Even if you had a full practice, by the time you deduct your business expenses, living expenses, and pay your taxes, you most likely won't achieve your financial goals with what is left over.

For this reason, passive income can be the difference between surviving and thriving. You most likely have an untapped gold mine waiting for you to discover it and put it into action. Review the following and note the ones that are attractive to you:

1. Create and market your own products

Can you write? Are you a good speaker? Do you have something unique to offer the people in your niche and/or your colleagues? Consider writing a book, a manual, a personal growth program. Consider creating an audiotape/CD.

As you exercise your creativity in your everyday work, find ways to capture the gems and create products from them. Once they are out there, they can generate passive income 24/7 for years to come.

EXAMPLES:

How to Get Clients Toolkit and How to Build Your Ideal Practice in 90 Days both came from my work helping private practice professionals build successful practices.

My Relationship Coaching Home Study Program is a CD set and 111-page manual from a one-day training I conduct, which is one of the results of my developing a new coaching approach to relationships for singles and couples.

2. Co-marketing Partnership

You most likely have a network of people you communicate with regularly for your business; clients, former clients, prospects, former prospects, colleagues, referral sources, etc. Collaborate to market a service or product that you like and believe in to your network.

EXAMPLES:

I developed a Miracle of Connection audio program with Hedy Schleifer because I truly admire her work and wanted to make it accessible to my network.

I also developed a How to Make Six Figures as an Expert Who Speaks audio program with my speaking mentor Burt Dubin because I wanted to make this information accessible to my network.

I have a banner on the Relationship Coaching Institute home page for The Couples Workstation because I think it is a great self-help tool for couples.

3. Affiliate Programs

Most businesses that are online have affiliate programs. If you like a service or product for your audience, join their affiliate program! It is easy to add affiliate links to your website, e-mails, newsletters, announcements, etc. You most likely refer to them anyway, so with a little homework you can generate passive income from your recommendations.

EXAMPLES:

See our Top Resources page on our website for services that we use and recommend often.

See Hot Books for our most recommended books using an Amazon.com affiliation that anyone can easily set up here .

I also use Amazon links and images at Conscious Relationship Audio Programs of the books of featured speakers

4. Accepting Advertising

If you have a website and/or newsletter, you can choose to offer advertising suitable to the people in your niche, either at a flat rate, or for a percentage of revenue.

EXAMPLES:

Google Adsense inserts text ads on your website pages and locations that you choose. For examples, scroll to the bottom of the Top Resources page of our website, see the left side of the page at Private Practice Marketing Podcast, the bottom of the page at Conscious Relationship Articles

John Agno's Coach2Coach Newsletter is a good example of a successful e-zine featuring on-going paid advertising sponsorship directed toward a specific audience.

5. Royalties/Licensing for Intellectual Property

If you can create a unique product or service that your colleagues would like to use in their business, you can set up a business agreement giving them permission to do so for a reasonable fee.

This is a win-win, as you can leverage your hard work, and they can enhance their business without recreating the wheel. This works best when your product or service has a proven track record and you have built a credible brand for it.

EXAMPLE:

I developed a Conscious Dating Program for Singles and a Partners in Life program for couples that we license to the members of Relationship Coaching Institute. We train and certify our licensees in the use of these programs, help them market and build their practices, and help them get clients through newsletters and online portals for singles and couples. Licensees are able to become "Conscious Dating" of their territory or niche such as these programs in San Diego and Atlanta

CONCLUSION

If you are reading this on your computer, I guarantee you are able to implement at least one of the above options.

While having a website and newsletter is optimal, anyone with e-mail can send an e-mail broadcast with an affiliate link (special tracking URL) to recommend a service or product to people that you know would benefit. If you don't have your own products yet, you can promote others that you use and like.

In the beginning, the income from these activities can be quite small. As you continue to build your business, you will be amazed at how quickly this income source can grow. It is quite possible to build your passive income to the point that it covers your living expenses and your earned income becomes gravy- I know because I have done it!

It is wonderful to build your business to the point that you serve your clients because you want to, not because you have to. If you are like me and you have no plans to retire, and don't wish to rely upon government programs that may go bankrupt, your passive income can become the source of your present and future financial security and freedom.

Developing Passive Income: How to Make Money While You Sleep
with David Steele and Jeff Herring

Subscribers - watch your e-mail inbox for an invitation with the bridge number to join.

For more information about this and future Practice-Building Seminars

To subscribe to this newsletter and access our seminars

Table of Contents

COOL RESOURCE OF THE MONTH

42% Discount Now Available!

We've just added a digital version for each Private Practice Marketing on a Budget kit-

Kit #1: Creating Unlimited Prospects - Most clients start as prospects... which is the primary purpose of marketing.

Kit #2: Converting Prospects to Clients - This is where most private practice professionals fall apart.

Kit #3: Leveraging Technology to Boost Your Practice - Most practitioners are not techies, but we take you by the hand...

Kit #4: How to Have Fun, Play Large, and Retire Smiling - Because that's what it's all about.

You can now save 42% by purchasing the digital version of this outstanding collection.

And... the digital version is now included when purchasing the CD version for immediate access!

You'll be pleasantly surprised how affordable this valuable collection really is, and how quickly it will pay for itself many times over!

Click here to check it out and get yours today!

INVITATIONS

• We invite you to share this newsletter with a colleague. There is a tremendous need for our services, and we need to work together. Practice development is always in need and we want to be the leaders in our field.
• Please contact us with ideas and resources you have found useful so we can pass them on!
• We invite you to get the support you need to be successful in your practice. We are available for information, training, ideas, mentor coaching, etc.
• We invite you to become an affiliate of BuildingYourIdealPractice.com and begin to earn extra income just by sharing our programs and products with your friends and colleagues. For more info visit our website.
• If you are a private practice professional who received this from a colleague, we invite you to visit our web site and contact us for information on joining us.

How do you like our newsletter? Your feedback is welcome!

Until next time…

David Steele, MA, LMFT
Founder and CEO of BuildingYourIdealPractice.com





Jeff Herring, MS, LMFT
President of BuildingYourIdealPractice.com

The purpose of this newsletter is to connect, support each other, inform, and build a strong community of helping professionals who want to have thriving businesses and fulfilling lives. Your submissions and feedback are welcome!

If you are receiving this from a colleague and wish to subscribe

Share this newsletter with a colleague!

Our Mission: To provide the tools, information and support to help private practice professionals have their ideal practices in the most effective and efficient ways possible.

Copyright notice: This newsletter is copyrighted and all rights are reserved. Please share with others as long as our contact information and authorship is included. U.S. Library of Congress ISSN#:1530-3055

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