Your Pinnacle Practice
July 2004
Welcome to YOUR PINNACLE PRACTICE!
A monthly practice- building newsletter for "go-getters" and
pioneering private practice professionals.
Each month we bring you the best information and resources we can find
to help you build your ideal practice and achieve the pinnacle
of success in your field.
If you are recieving this from a colleague and wish to subscribe click
here
CONTENTS
ANNOUNCEMENTS
1. How to Get Clients Toolkit Ready For Shipping
Hot off the press! This book and audio program, including a CD
of
bonus material is finally ready for shipping.
If you are reading this prior to July 1st and act quickly you can
still get it for
the pre-publication discounted price.
If you want the best and most effective tools available for getting clients,
the How
to Get Clients Toolkit is for you, and it's guaranteed!
For more information click
here
For the best price, check out our pre-publication specials here
2. July 7th
Free Seminar- Guerilla Publicity - Practical Low Cost Publicity Strategies
to Build Your Practice
with special guest Jill Lublin, author of Guerilla
Publicity
Let's face it; everyone needs effective public relations techniques
in order to be a success. There are many low-cost, powerful, practical,
original publicity secrets you can implement to help you take your practice
to the next level.
This seminar will cover:
- How to find the belly of their message for the mass market
- How to establish themselves as an expert - learn how to pull 'em,
hold 'em, and pitch 'em in 30 seconds or less
- The must knows to developing a guerrilla campaign
- What the press says when the speak out - 15 things they love and hate
- How to craft an angle so that the press and public will embrace it
Don't miss this seminar- put it on your calendar today!
For more information about this and future Free Practice-Building Seminars
click
here
To subscribe to this newsletter and receive free seminar announcements
click
here.
3. August 4th Free Seminar- The One Page Business
Plan
with special guest, Business Builder Coach Maria Marsala
Writing a business plan is something every business guru advises but
few actually do.
The One Page Business Plan is the fastest, easiest way
to write a business plan. An
easy-to-use process that helps you capture your vision and translate it
into concrete results
Successful businesses use them. Consultants make
a living writing them. And venture capitalists won't give you the time
of day without one... but most entrepreneurs, executives, managers or
small business owners can't and won't write them... it's just been too
difficult-- until now.
Business Builder Coach Maria Marsala will provide an overview of the One Page Business Plan
and help you complete the first, and most important section.
Don't miss this seminar- put it on your calendar today!
For more information about this and future Free Practice-Building Seminars
click
here
To subscribe to this newsletter and receive free seminar announcements
click
here.
4. The Apprentice Meets The July Practice
Building Intensive
Well, almost. The July Practice Building Intensive starts soon and we
are increasing our level of support for participants with volunteer "apprentices!"
To qualify, an apprentice must have completed the 90-Day Practice Building
Intensive, have successfully implemented PBI strategies in their practice,
and have a strong desire to support their colleagues to do the same.
I'm surprised and pleased to report that we have FIVE wonderful, talented,
passionate apprentices that will be assisting with the July PBI!
No, we won't be voting them off, and they won't be living together, but
they will be particpating in our weekly conference calls, facilitating
our online community, and we will be meeting weekly to strategize how
to best support PBI participants. I'm no Donald Trump, but my commitment
to them is to help them grow with this experience. It will be a blast!
Join the fun! This promises to be a rich experience for all. This 90-day
program for building your ideal practice starts July 1st.
To Register:
If you are a member of our BYIP Tele-Program, Go-Getter's Club, or Pinnacle
Club, simply e-mail Brenda
to join.
If you are not yet a member of BYIP click
here for information about our affordable membership programs.
Table of Contents
FEATURE ARTICLE
Top Ten Sure Fire Publicity Tips
from the best selling book Guerrilla
Publicity
by Jill Lublin, Jay Conrad Levinson, and Rick Frishman
1. Introduce yourself with a sound bite
Few people have time to listen to the full story. Use language that will
grab and captivate the media, show them your star potential and make them
want to move mountains to advance your career.
2. Come from the heart
To successfully promote your product or service: you must honestly believe
in what you're promoting and you can't fake it.
3. Follow up
The magic formula for getting publicity is follow up, follow up, follow
up.
4. Find your uniqueness and capitalize on it
Find out what's unique about you, what distinguishes you, your product,
or service from the crowd. Then, come up with lever and unusual ways to
tell the world about it.
5. Headline tips
Aim for headlines that are clear, concise, and make the reader want more
information. Write your headlines after you've written the story. Keep
them short, no more than one line.
6. Get others to spread the word
To build a successful business, you need networks, strategic alliances,
etc. to help advance your cause. Everyone you know, hear about, meeting,
and do business with is a prospect for your network.
7. Speak before groups
Speaking before groups increases your visibility, reputation, and stature
in your industry. It establishes you as an authority in your field, draws
media attention, and makes you more attractive to potential customers
/ clients.
8. Eat, sleep, and breathe publicity
Publicity never sleeps. It's an ongoing, 24 / 7 process that never stops.
Publicity accompanies you everywhere.
9. Media lists
Update your list on an ongoing basis. Unless you keep your list current,
you'll end up wasting time and energy contacting people who have long
gone.
10. Trade shows and special events
Trade shows, conferences, and conventions are prime marketing opportunities
because everyone is there to make contacts, talk shop, and do business.
Guerrilla
Publicity is part of the successful Guerrilla Marketing
series, which is celebrating its 20th anniversary of publication. Jay
Conrad Levinson, creator of the Guerrilla Marketing series, co-authored
Guerrilla Publicity with two of the countries top public relations experts,
Jill Lublin and Rick Frishman.
Jill Lublin is the CEO of the public relations consultancy, Promising
Promotion, host of the syndicated radio show, Do the Dream, as well as
an internationally renowned speaker. Rick Frishman is President of the
public relations firm, Planned Television Arts, and Executive Vice-President
of Ruder Finn, the world's 16th largest PR firm. For further information,
contact Jill Lublin at (415) 883-5455 or by email: info@promisingpromotion.com
REPRINT PERMISSION GRANTED BY CO-AUTHOR, JILL LUBLIN.
FREE TELE-SEMINAR! Be sure to join us on Wednesday July
7th Guerilla Publicity - Practical Low Cost Publicity Strategies
to Build Your Practice with special guest Jill Lublin
For more information click
here
Table of Contents
CONGRATS!
Our PBI Participants Share Their Wins
CONGRATS TO: Tara Black, a coach from Decatur, GA.
who shared this amazing story of of getting clients using the
How
to Get Clients Toolkit
"I studied your How to Get Clients Toolkit and on my first call
I obtained a new $250 per hour coaching client! This was a big, big win!
I proceeded on, despite my habit of stopping my sales efforts after making
one sale, I made a few more calls, I then enrolled a monthly coaching
client who committed to a minimum of six-months of coaching with the expectation
of working with me at least a year (if not years). I did not expect to
receive so much when I implemented your program. I'm really glad that
I did. The How
to Get Clients Toolkit is worth it's weight in gold!
It works, it really does, if you are willing to do your part. Thank you
so much!"
-- Tara Black, Coach, Decatur, GA
Way to go Tara!
COOL RESOURCE OF THE
MONTH
Guerrilla Publicity
Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars.
Check it out!
INVITATIONS
- We invite you to share this newsletter with a colleague.
There is a tremendous need for our services, and we need to work together.
Practice development is always in need and we want to be the leaders
in our field.
- Please contact
us with ideas and resources you have found useful so we can pass
them on!
- We invite you to get the support you need to be successful in your
practice.
We are available for information, training, ideas, mentor coaching,
etc.
- We invite you to become an affiliate of BuildingYourIdealPractice.com
and begin to earn extra income just by sharing our programs and products
with your friends and colleagues. For more info click
here.
- If you are a private practice professional who received this from
a colleague, we invite you to visit our web site and contact us for
information on joining us.
How do you like our newsletter? Your feedback is welcome!
Until next time…
David Steele, MA, LMFT
Founder and CEO of BuildingYourIdealPractice.com
The purpose of this newsletter is to connect, support each other,
inform, and build a strong community of helping professionals who want
to have thriving businesses and fulfilling lives.
Feel free to share this with a colleague. Your submissions and feedback
are welcome!
Our Mission: To provide the tools, information and support to help private
practice professionals have their ideal practices in the most effective
and efficient ways possible.
Copyright notice: This newsletter is copyrighted and all rights
are reserved. Feel free to share with others as long as our contact information
and authorship is included. U.S. Library of Congress ISSN#:1530-3055
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