Getting Clients Newsletter July 2005 Welcome to GETTING CLIENTS! Each month we bring you the best information and resources we can find to help you get clients and build your ideal practice. If you are receiving this from a colleague and wish to subscribe Share this newsletter with a colleague! Visit our website and listen to our Seminar of the Month CONTENTS Announcements July 6th Free Seminar - Automated Client Magnets: How to Design and Market Effective E-Programs August 3rd Free Seminar - Marketing with E-Books, with Ellen Violette, TheEbookCoach.com Our next 90-Day Practice Building Intensives start July 14th Our next Get Clients Full Practice Trainings start July 13th Feature Article: Using Auto-Responders to Market Your Practice Congratulations to..... Cool Resource of the Month Invitations ANNOUNCEMENTS 1. July 6th Free Tele-Seminar - Automated Client Magnets: How to Design and Market Effective E-programs with David Steele, MA, LMFT, Founder & CEO of BuildingYourIdealPractice.com and Jeff Herring, MS, LMFT, President of BuildingYourIdealPractice.com Multiple contacts are needed with most prospects to a build a relationship before they will hire you. E-Programs are the perfect way to reach your prospects over and over again with information they have asked you to senf them. This seminar will cover: DESIGN How to get ideas for your e-programs 7 steps to design an effective e-program Auto-Responder options MARKETING E-programs: your signature call to action Using pay-per-click search engine advertising 10 more ways to market your e-program ENROLLMENT Designing your calls to action What's the next step for your prospects? How to follow up Both David Steele and Jeff Herring are experienced veterans with using e-programs to attract prospects, clients and profits. Let them show you how you can get in on this form of "automatic marketing." Please join us! 3. 90-Day Practice Building Intensives start July 14th Ready to build your ideal practice? Want to work less and make more? Would you like to learn how you can actually have fun building and marketing your business? If so, then join our Practice Building Intensive! We will meet for 12 weeks, Thursdays at either 12 noon or 7 pm EST, and you will learn everything you need to have a successful private practice. This step-by-step program includes: E-book version of How To Build Your Ideal Practice In 90 Days Weekly assignments with all the step-by-step instructions needed to complete them Weekly consultation tele-class, Thursdays 9am pacific/Noon eastern, recorded for your listening convenience (web audio recordings also available) E-mail discussion list for your questions, ideas, feedback, and support Access to our exclusive Practice Development Resource Bank, Knowledge Bank, and Audio Catalogue for the best "how to" information and free/low cost practice-building resources Facilitated by David Steele, Mentor Coach and Author of How To Build Your Ideal Practice In 90 Days and the How to Get Clients Toolkit and assisted by Jeff Herring and a team of "apprentices." And the REALLY great news is that this 90-day program is very affordable - as low as $39.00 per month! Now is the time to jump in and get the information and support you need to build your ideal practice. "All the other programs I have ever taken barely cover the tip of the iceberg of what you deliver." "I am so glad I have met the two of you and I'm in this program!" For more information 4. How to Get Clients Full Practice Trainings start July 13th If you do not yet have a full practice, this program is for you! You must survive before you can thrive. To survive in private practice you must master the skills and strategies for getting clients. This 8-week program includes: Weekly tele-classes, Wednesdays 10am pacific/1pm eastern/6pm UK Step-by-step e-mailed assignments E-mail discussion list for support and feedback Supplemental audio recordings for missed classes, more info E-version of the “How to Get Clients Toolkit.” “I really like the way the content is organized. It seems obvious, simple and easy while being rich and deep.” “Thorough delivery and materials. It's like having a consultant to guide you through to a successful practice. I wish I had this sooner” “This program took the mystery out of getting clients” “I have been a therapist in private practice for 30 years. I regret that I didn't know this earlier.” “It's been one of the greatest boosts my practice has ever had. The tools are practical and effective, plain and simple. I recommend this training without hesitation." “A sure fire, step-by-step marketing plan that takes the dread out of doing your own marketing.” “This program is dynamite!” Facilitated by David Steele and Jeff Herring Please join us! Wednesdays, July 13th– August 31st 10:00am pacific / 1:00pm eastern / 6:00pm UK OR 4:00pm pacific / 7:00pm eastern / 12 midnight UK For more information visit our website Table of Contents FEATURE ARTICLE Using Auto-Responders to Market Your Practice by David Steele Auto-responders provide immediate responses by e-mail to your clients and potential clients 24/7, and are valuable marketing and practice management tools. An auto-responder is a system that automatically sends your message once someone subscribes. Your prospects can subscribe on your website, or by sending a blank e-mail to your autoresponder address without need for a website. Over time, I have come to increasingly appreciate auto-responders and the possibilities for using them in my business. Two of the ways you can use auto-responders are for e-programs and e-zines. 1. E-PROGRAMS An 'e-program' is a program in which you participate by e-mail. In my 5 Day E-Programs an e-mail is sent once a day for five days. Each e-mail consists of useful information, suggestions, actions to take, marketing-related invitations, links for more information, etc. For ideas, and to see how this works, check out- How To Find The Love Of Your Life e-program for singles by sending a blank e-mail to consciousdating@relationshipcoachinginstitute.com How to Be Partners in Life e-program for couples by sending a blank e-mail to partnersinlife@relationshipcoachinginstitute.com Seven steps for developing your own 5-Day E-Program: Step 1: Choose one of your niches Step 2: List your top 5 tips addressing a compelling problem, solution, or goal for people in that niche Step 3: Explain each tip, give some context Step 4: Include some suggestions and actions to take Step 5: Include links to your web site for more info Step 6: Include a variety of invitations and calls to action to engage you Step 7: Paste above on an auto-responder (see 'Where To Get Auto-Responders' below) 2. E-ZINES (e-mail newsletters) I currently have four e-zines, all of which are set up on auto-responders. This only works with an auto-responder that has a broadcasting feature independent of the programmed messages. There are several advantages to using an auto-responder for newsletters: 1. Low cost, without advertising (Free to $6.00 per month, rather than $10-$30.00 per month for some broadcast services) 2. Automated subscribe, unsubscribe, and management of bad addresses- included at no extra cost 3. My favorite- you can easily set it up so that new subscribers immediately receive your current month's newsletter To check out my newsletters and see how you can subscribe to newsletters on a website, you can visit- http://www.relationshipcoachinginstitute.com/forms/subscribe.htm Or you can send a blank e-mail to any of the addresses below: SINGLES- LPQ-7513@autocontactor.com COUPLES- LPQ-9327@autocontactor.com PRACTICE-BUILDING- LPQ-36091@autocontactor.com RELATIONSHIP COACHING- LPQ-7514@autocontactor.com When you subscribe you will receive a confirmation e-mail. When you respond to confirm your desire to subscribe (called "double-opt-in") you will receive two e-mails immediately- a 'Welcome' e-mail and the current month's newsletter. The 'unsubscribe' link is at the bottom of every e-mail. WHERE TO GET AUTO-RESPONDERS 1. First, check your current ISP, web host, or shopping cart provider. You may already have this feature available to you. 2. REMOTELY HOSTED This is the best option for most private practice professionals getting started. See our Cool Resource of the Month below for our top recommendation for a reliable, affordable, full-featured auto-responder system. 3. SELF-MANAGED SOFTWARE These are programs you can install on your home/office computer. If you want to offer 24 hour, 7 days a week response though, the computer needs to be running continuously and set to automatically check your email accounts every few minutes. You do not need a web site for this, but you do need to set up a different email account for each auto-responder. Recommended: Promasoft- http://www.autoreplying.com/ 4. WEB SERVER SOFTWARE This is the best option because you can have unlimited autoresponders at no extra cost, does not rely on your computer being online, and you can use your own domain name as the autoresponder address. This is software that you install it on your web site's server and administer through a private web page at your web site. You will need to know whether your web server is a Unix type system or Windows, and check that the auto-responder software is compatible. This is the program I use for my e-programs at consciousdating@relationshipcoachinginstitute.com and partnersinlife@relationshipcoachinginstitute.com Recommended: AutoResponsePlus- http://www.ecom24.com/ CONCLUSION We know that 80% of sales are made with 5 or more contacts. Auto-responders are a great way to easily provide value, increase your # of contacts, and build your relationship with your prospective clients. Auto-responders are easy to use, inexpensive (even free!), and very effective marketing and practice management tools. They work for you 24 hours a day, and are well worth the time to set them up. Note: This article is an updated excerpt of a chapter from my book "How to Build Your Ideal Practice in 90 Days" Please join us on July 6th for our next F*R*E*E Monthly Practice Building Seminar - Automated Client Magnets: How to Design and Market Effective E-Programs Subscribers - watch your e-mail inbox for an invitation with the bridge number to join. For more information about this and future Practice-Building Seminars To subscribe to this newsletter and access our seminars Table of Contents CONGRATULATIONS TO.... The following Get Clients Full Practice Training participants Cindy VanLandingham Antonia Nelson Peter Vajda who all became published authors this month with EzineArticles.com! and to RCI coach and Getting Clients Newsletter subscriber Deb Melton, who also became a published author with EzineArticles.com Way to go, Cindy, Antonia, Peter and Deb! Other highlights from the month of June include: A fantastic seminar with Tom Antion on "Internet Marketing: A Three Pronged Attack on a 7 Figure Income" on June 1st We completed another 8 Week Get Clients Full Practice Training and another 90 day Practice Building Intensive. Congratulations to all of our graduates! COOL RESOURCE OF THE MONTH Our Top Recommended Autoresponder System Unlimited Autoresponders, Follow Ups, Broadcasts, and Toll-Free Customer Service. Affordable. Free 30-Day Trial! It often takes 7 or more exposures before prospective customers actually make a purchase. With AWeber's unlimited autoresponders and unlimited follow ups, your opt-in prospects will automatically receive your message the essential seven or more times over a period of days, weeks, and months when they request information from you. With unlimited newsletter features, AWeber allows you to keep you in constant contact with your customer base! AWeber Demo Capture Hidden Profits with Unlimited Autoresponders AWeber's automated unlimited autoresponder follow up increases sales, lowers costs, builds lasting customer relationships, and increases your profits! Find out how with Unlimited Autoresponders. INVITATIONS We invite you to share this newsletter with a colleague. There is a tremendous need for our services, and we need to work together. Practice development is always in need and we want to be the leaders in our field. Please contact us with ideas and resources you have found useful so we can pass them on! We invite you to get the support you need to be successful in your practice. We are available for information, training, ideas, mentor coaching, etc. We invite you to become an affiliate of BuildingYourIdealPractice.com and begin to earn extra income just by sharing our programs and products with your friends and colleagues. For more info visit our website. If you are a private practice professional who received this from a colleague, we invite you to visit our web site and contact us for information on joining us. How do you like our newsletter? Your feedback is welcome! Until next time… David Steele, MA, LMFT Founder and CEO of BuildingYourIdealPractice.com Jeff Herring, MS, LMFT President of BuildingYourIdealPractice.com The purpose of this newsletter is to connect, support each other, inform, and build a strong community of helping professionals who want to have thriving businesses and fulfilling lives. Your submissions and feedback are welcome! If you are receiving this from a colleague and wish to subscribe Share this newsletter with a colleague! Our Mission: To provide the tools, information and support to help private practice professionals have their ideal practices in the most effective and efficient ways possible. Copyright notice: This newsletter is copyrighted and all rights are reserved. Feel free to share with others as long as our contact information and authorship is included. U.S. Library of Congress ISSN#:1530-3055 Table of Contents

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