Your Pinnacle Practice June 2004 Welcome to YOUR PINNACLE PRACTICE! A monthly practice- building newsletter for "go-getters" and pioneering private practice professionals. Each month we bring you the best information and resources we can find to help you build your ideal practice and achieve the pinnacle of success in your field. If you are recieving this from a colleague and wish to subscribe click here CONTENTS Announcements How to Get Clients Toolkit now available June 2nd Free Seminar- Developing Passive Income July 7th Free Seminar- Guerilla Publicity The Apprentice Meets The July Practice Building Intensive Get Slightly Famous In Print Training Program Starts June 3rd Feature Article: Top Five Ways to Develop Passive Income Congrats! Cool Resource of the Month Invitations ANNOUNCEMENTS 1. How to Get Clients Toolkit Now Available We launched the e-book version of the How to Get Clients Toolkit this month! The print version with audio CD is at the printers and will be available for shipping by July 1st. In preparing for it's release I've been gathering testimonials together, which has been an amazing experience. I knew this material has made a difference for folks, which is why I decided to create a product from it, but I was not prepared for the tremendous successes reported by participants and their strong expressions of gratitude that touched me deeply. To read them for yourself click here When the print version is launched, the e-book version will be included and no longer available separately. For the best price, check out our pre-publication specials here 2. June 2nd Free Seminar- Developing Passive Income with David Steele Would you like to earn income while you sleep? Passive income is revenue you earn without your direct involvement. You can vacation in the Bahamas and your business continues to maintain it's cash flow! This seminar will cover: Three types of income Why passive income is the best kind Five types of passive income for helping professionals How to leverage your current business to earn passive income How to get started, with or without a website Watch for the bridge # to be e-mailed separately in a reminder to our subscribers a few days prior. For more information, see our feature article below- Top Five Ways to Develop Passive Income Don't miss this seminar- put it on your calendar today! For more information about this and future Free Practice-Building Seminars click here To subscribe to this newsletter and receive free seminar announcements click here. 3. July 7th Free Seminar- Guerilla Publicity - Practical Low Cost Publicity Strategies to Build Your Practice with special guest Jill Lublin, author of Guerilla Publicity Let's face it; everyone needs effective public relations techniques in order to be a success. There are many low-cost, powerful, practical, original publicity secrets you can implement to help you take your practice to the next level. This seminar will cover: How to find the belly of their message for the mass market How to establish themselves as an expert - learn how to pull 'em, hold 'em, and pitch 'em in 30 seconds or less The must knows to developing a guerrilla campaign What the press says when the speak out - 15 things they love and hate How to craft an angle so that the press and public will embrace it Don't miss this seminar- put it on your calendar today! For more information about this and future Free Practice-Building Seminars click here To subscribe to this newsletter and receive free seminar announcements click here. 4. The Apprentice Meets The July Practice Building Intensive Well, almost. The July Practice Building Intensive starts soon and we are increasing our level of support for participants with volunteer "apprentices!" To qualify, an apprentice must have completed the 90-Day Practice Building Intensive, have successfully implemented PBI strategies in their practice, and have a strong desire to support their colleagues to do the same. I'm surprised and pleased to report that we have FIVE wonderful, talented, passionate apprentices that will be assisting with the July PBI! No, we won't be voting them off, and they won't be living together, but they will be particpating in our weekly conference calls, facilitating our online community, and we will be meeting weekly to strategize how to best support PBI participants. I'm no Donald Trump, but my commitment to them is to help them grow with this experience. It will be a blast! Join the fun! This promises to be a rich experience for all. This 90-day program for building your ideal practice starts July 1st. To Register: If you are a member of our BYIP Tele-Program, Go-Getter's Club, or Pinnacle Club, simply e-mail Brenda to join. If you are not yet a member of BYIP click here for information about our affordable membership programs. 5. Get Slightly Famous In Print Training Program starts June 3rd As promised during our tele-seminar last month, Steven Van Yoder, author of Get Slightly Famous has put together an an information-packed teleclass series- GET SLIGHTLY FAMOUS- IN PRINT Training Program This 3-part teleseminar and online training program will show you the secrets "slightly" famous entrepreneurs use to get their names in print on a regular basis and become recognized leaders in their fields. You will learn: How to target and approach publications that reach your target market How to position yourself as an in-demand media resource that journalists seek out and quote in their stories How to write and publish articles in publications read by your clients and prospects --and why you don't have to be a professional writer to get results! FREE Bonuses! You will also receive: 1. Participant-only online message board for group feedback 2. Homework exercises and resources 3. Online archives of all teleclass sessions This will be a results-oriented PR training with dozens of ideas you can put to work right away. Steven has invited a variety of marketing experts and "slightly" famous entrepreneurs who will share their wisdom and experiences about getting "slightly" famous in print. You will get all the tools and information you need to develop a detailed, step-by-step "Get Slightly Famous- In Print" PR strategy for your business. STARTS JUNE 3RD! For more info click here Table of Contents FEATURE ARTICLE Top Five Ways to Develop Passive Income by David Steele There are three primary ways for private practice professionals to generate income: 1. Earned Income; typically generated by exchanging your time for dollars 2. Portfolio Income; typically paper assets involving risk, such as stocks, bonds, real estate investments 3. Passive Income; typically earned without your direct involvement ("while you sleep") after you set it up This article will cover the top five ways that you, as a helping professional, can generate passive income. If you are like most, you depend upon your earned income, and would like to earn more. One problem- your earned income most likely comes from exchanging your time for dollars, and you have a limited amount of time available. Even if you had a full practice, by the time you deduct your business expenses, living expenses, and pay your taxes, you most likely won't achieve your financial goals with what is left over. For this reason, passive income can be the difference between surviving and thriving. You most likely have an untapped gold mine waiting for you to discover it and put it into action. Review the following and note the ones that are attractive to you: 1. Create and market your own products Can you write? Are you a good speaker? Do you have something unique to offer the people in your niche and/or your colleagues? Consider writing a book, a manual, a personal growth program. Consider creating an audiotape/CD. As you exercise your creativity in your everyday work, find ways to capture the gems and create products from them. Once they are out there, they can generate passive income 24/7 for years to come. EXAMPLE: How to Get Clients Toolkit and How to Build Your Ideal Practice in 90 Days both came from my work helping private practice professionals build successful practices 2. Co-marketing Partnership You most likely have a network of people you communicate with regularly for your business; clients, former clients, prospects, former prospects, colleagues, referral sources, etc. Collaborate to market a service or product that you like and believe in to your network. EXAMPLES: Steven Van Yoder, author of "Get Slightly Famous" has given several excellent tele-seminars for our subscribers, and has designed programs specific to the needs of our audience, such as Get Slightly Famous In Print Training Program starting June 3rd. We are in conversation about how he can package his services and products even more effectively for private practice professionals, and will help promote them. Everyone wins- Steven gets more business, we share the revenue, and our subscribers get services and products tailored to their needs. A brilliant example of this has recently been proposed to us by James Komosinski of Practice Pay Solutions who is creating a select group of allied businesses to create online "Portals" that promote each other's services and products. This takes the co-marketing partnership to the next level by expanding the concept and putting together a group who share the same audience that allows all of them to reach more prospects and generate more passive income at the same time. Stay tuned for an expected launch in July. 3. Affiliate Programs Most businesses that are online have affiliate programs. If you like a service or product for your audience, join their affiliate program! It is easy to add affiliate links to your website, e-mails, newsletters, announcements, etc. You most likely refer to them anyway, so with a little homework you can generate passive income from your recommendations. EXAMPLES: See our Top Resources page on our website for services that we use and recommend often. See Hot Books for our most recommended books using an Amazon.com affiliation that anyone can easily set up here 4. Accepting Advertising If you have a website and/or newsletter, you can choose to offer advertising suitable to the people in your niche, either at a flat rate, or for a percentage of revenue. EXAMPLES: Google Adsense inserts text ads on your website pages and locations that you choose. For an example, scroll to the bottom of the Top Resources page of our website. John Agno's Coach2Coach Newsletter is a good example of a successful e-zine featuring on-going paid advertising sponsorship directed toward a specific audience. 5. Royalties/Licensing for Intellectual Property If you can create a unique product or service that your colleagues would like to use in their business, you can set up a business agreement giving them permission to do so for a reasonable fee. This is a win-win, as you can leverage your hard work, and they can enhance their business without recreating the wheel. This works best when your product or service has a proven track record and you have built a credible brand for it. EXAMPLE: I developed a Relationship Success Training for Singles Program and a Partners in Lifeprogram for couples that we license to the members of Relationship Coaching Institute. We train and certify our licensees in the use of these programs, help them market and build their practices, and help them get clients through newsletters and online portals for singles and couples. CONCLUSION If you are reading this on your computer, I guarantee you are able to implement at least one of the above options. While having a website and newsletter is optimal, anyone with e-mail can send an e-mail broadcast with an affiliate link (special tracking URL) to recommend a service or product to people that you know would benefit. If you don't have your own products yet, you can promote others that you use and like. In the beginning, the income from these activities can be quite small. As you continue to build your business, you will be amazed at how quickly this income source can grow. It is quite possible to build your passive income to the point that it covers your living expenses and your earned income becomes gravy- I know because I have done it! It is wonderful to build your business to the point that you serve your clients because you want to, not because you have to. If you are like me and you have no plans to retire, and don't wish to rely upon government programs that may go bankrupt, your passive income can become the source of your present and future financial security and freedom. FREE TELE-SEMINAR! Be sure to join me on Wednesday June 2nd for more in-depth information about Developing Passive Income. For more information click here Table of Contents CONGRATS! Our PBI Participants Share Their Wins CONGRATS TO: Shona Partridge, Hertz, U.K. who shared this amazing story of building her practice from scratch in only 4 months using the How to Get Clients Toolkit I recently got married and relocated from another country and had to start all over again in a new place with no contacts. Using the How to Get Clients Toolkit I was able to build my practice from scratch in only four months. I am very close to a full practice, yet I have not been to any networking events! I feel as if I'm hatching. I've received so much value from what you provided. I can't believe it's only been a few months. My practice really started to take off when I started using the principles in your material. I knew a lot of this stuff already, but you provided me a step-by-step process for making it work. Your audio CD was the single most powerful practice-building seminar I ever heard, and as a result of implenting this program, I have actually gotten referrals from my colleagues, so it really does work! The How to Get Clients Toolkit saves time, effort, and money. This stuff really works! If you use the ideas in this program you WILL build your practice. It worked for me and it's still working. -- Shona Partridge, Coach, Hertz, U.K. Way to go Shona! COOL RESOURCE OF THE MONTH How to Get Clients- Guaranteed The most common and fundamental challenge reported to me by our clients and participants of our practice building programs is simply getting clients. New- launched this month! In response to this need I put together our best and most proven tools for getting clients into a book/CD set I call the How to Get Clients Toolkit. Click here for more information INVITATIONS We invite you to share this newsletter with a colleague. There is a tremendous need for our services, and we need to work together. Practice development is always in need and we want to be the leaders in our field. Please contact us with ideas and resources you have found useful so we can pass them on! We invite you to get the support you need to be successful in your practice. We are available for information, training, ideas, mentor coaching, etc. We invite you to become an affiliate of BuildingYourIdealPractice.com and begin to earn extra income just by sharing our programs and products with your friends and colleagues. For more info click here. If you are a private practice professional who received this from a colleague, we invite you to visit our web site and contact us for information on joining us. How do you like our newsletter? Your feedback is welcome! Until next time… David Steele, MA, LMFT Founder and CEO of BuildingYourIdealPractice.com The purpose of this newsletter is to connect, support each other, inform, and build a strong community of helping professionals who want to have thriving businesses and fulfilling lives. Feel free to share this with a colleague. Your submissions and feedback are welcome! Our Mission: To provide the tools, information and support to help private practice professionals have their ideal practices in the most effective and efficient ways possible. Copyright notice: This newsletter is copyrighted and all rights are reserved. Feel free to share with others as long as our contact information and authorship is included. U.S. Library of Congress ISSN#:1530-3055 Table of Contents

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