Getting Clients Newsletter June 2005 Welcome to GETTING CLIENTS! Each month we bring you the best information and resources we can find to help you get clients and build your ideal practice.
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Seminar of the Month CONTENTS ANNOUNCEMENTS 1. June 1st Free Tele-Seminar- Internet Marketing: A Three Pronged Attack on a 7 Figure Income
with Tom Antion,
Internet Marketing expert, professional speaker, and author
Internet Marketing can be a frustrating and confusing subject. Tom Antion makes it simple and doable, while teaching you how to make passive income based on your own expertise. This seminar will cover: Web Sites - How to build a website that keeps them coming back and spending money
- 5 things you need to know how to do and why
- Simple tips to get visitors
- Search engine secrets
E-zines - Why you have to have an ezine
- How to structure and write an ezine (you will even get a template to use right away)
- How to get subscribers
Product Development- The easiest and most powerful products to develop
- How a f'ree product can make you money
- How to work once and get paid, paid, paid, paid, paid, paid......
Tom Antion is the rare Internet Marketing expert that does exactly what he teaches. Marketing to his niches (speaking and Internet Marketing) has made him a multi-millionaire. His Great Speaking e-zine has the largest subscriber base (over 85,000 as of this writing) in the entire speaking industry. Tom is the author of the one of a kind Click: The Ultimate Guide to Electronic Marketing for Speakers, Consultants and Coaches and conducts his Butt Camp Seminars all over the world, with the next one in Atlanta on July 7th. A special invitation from Jeff Herring, President of BuildingYourIdealPractice.com: Tom Antion is my mentor in both speaking and internet marketing. Tom is no techno-geek. He simply teaches you what you need to know to do what he does. He is the real thing! You do not want to miss this! Please join us!
2. July 6th Free Tele-Seminar - Automatic Client Magnets: How to Design and Market Effective E-programs
with David Steele, MA, LMFT, Founder & CEO of BuildingYourIdealPractice.com
and Jeff Herring, MS, LMFT, President of BuildingYourIdealPractice.com Multiple contacts are needed with most prospects to a build a relationship before they will hire you.
E-Programs are the perfect way to reach your prospects over and over again with information they have asked you to senf them. This seminar will cover: DESIGN- How to get ideas for your e-programs
- 7 steps to design an effective e-program
- Auto-Responder options
MARKETING - E-programs: your signature call to action
- Using pay-per-click search engine advertising
- 10 more ways to market your e-program
ENROLLMENT - Designing your calls to action
- What's the next step for your prospects?
- How to follow up
Both David Steele and Jeff Herring are experienced veterans with using e-programs to attract prospects, clients and profits. Let them show you how you can get in on this form of "automatic marketing." Please join us!
3. 90-Day Practice Building Intensive starts July 14th - Ready to build your ideal practice?
- Want to work less and make more?
- Would you like to learn how you can actually have fun building and marketing your business?
If so, then join our Practice Building Intensive!
We will meet for 12 weeks, Thursdays at either 9:00am pacific/Noon eastern, OR 4:00pm pacific/7:00pm eastern (your choice!), and you will learn everything you need to have a successful private practice.
This step-by-step program includes: - E-book version of How To Build Your Ideal Practice In 90 Days
- Weekly assignments with all the step-by-step instructions needed to complete them
- Weekly consultation tele-class, Thursdays 9am pacific/Noon eastern OR Noon pacific/7 pm EST, recorded for your listening convenience (web audio recordings also available)
- E-mail discussion list for your questions, ideas, feedback, and support
- Access to our exclusive Practice Development Resource Bank, Knowledge Bank, and Audio Catalogue for the best "how to" information and free/low cost practice-building resources
Facilitated by David Steele, Mentor Coach and Author of
How To Build Your Ideal Practice In 90 Days and the
How to Get Clients Toolkit
and assisted by Jeff Herring and a team of
"apprentices."
And the REALLY great news is that this 90-day program is very affordable - as low as $39.00 per month!
Now is the time to jump in and get the information and support you need to build your ideal practice.
"All the other programs I have ever taken barely cover the tip of the iceberg of what you deliver." "I am so glad I have met the two of you and I'm in this program!" For more information
4. How to Get Clients Full Practice Training starts July 13th If you do not yet have a full practice, this program is for you! You must survive before you can thrive. To survive in private practice you must master the skills and strategies for getting clients. This 8-week program includes: “I really like the way the content is organized. It seems obvious, simple and easy while being rich and deep.”
“Thorough delivery and materials. It's like having a consultant to guide you through to a successful practice. I wish I had this sooner”
“This program took the mystery out of getting clients”
“I have been a therapist in private practice for 30 years. I regret that I didn't know this earlier.”
“It's been one of the greatest boosts my practice has ever had. The tools are practical and effective, plain and simple. I recommend this training without hesitation."
“A sure fire, step-by-step marketing plan that takes the dread out of doing your own marketing.”
“This program is dynamite!” 
Facilitated by David Steele and Jeff Herring
Please join us! Wednesdays, July 13th– August 31st
10:00am pacific / 1:00pm eastern / 6:00pm UK OR 4:00pm pacific / 7:00pm eastern / 12 midnight UK For more information visit our website Table of Contents FEATURE ARTICLE 101 Uses for a Dead Web Designer by Tom Antion - Internet Marketing expert, professional speaker, author | I've developed something of a reputation as someone who hates Web designers. That's unfair. I don't hate all Web designers. Just most of them. It's alright, though; the feeling appears to be mutual.
Actually, Web designers can be an important part of your online marketing team, but only if you know how to manage them. In this context, "manage" means "give them clear assignments, limit their scope to what they can and should be doing, and keep them out of places they know nothing about."
Your Web site is presumably designed to sell stuff. Aesthetics are secondary. This is not something a Web designer, who almost certainly started life as a graphic designer or, worse yet, an artist, wants to hear. That doesn't make it less true. Left to their own devices, most Web designers will produce for you a site that isalmost too beautiful to touch...and your customers won't. These designers will want to junk up your site with 25 cool-looking animated buttons and two million little, tiny text links. When you object, they'll sniff and mutter something about Yahoo!'s success with this new look. Great. Yahoo! can afford to plaster every bus in America with an ad. Trying to follow in their footsteps can be fatal to your site and its mission.
So what SHOULD you use a Web designer for? I suggest you consider confining your Web designer to the following tasks:
* creating the initial design and navigation system
* designing and implementing forms
That's it. Then make sure that the site they leave you with is one you or someone on your direct team can update easily with a tool like Microsoft FrontPage. (I can already hear the whining of the professional
Web designer. "FrontPage sucks. It messes up your code." I dare you to find a business person who understands or cares about FrontPage's technical problems. They just want to make money. I can make $20,000 using FrontPage to update my Web site in the time it takes most designers to start a project proposal.)
By the way, while your designer is coming up with the initial design, make certain that they understand the importance of a design that incorporates keywords for search engines. (If you don't know what this means, find out. Now. It's crucial to your success. Trust me.) Chances are pretty good that when you tell them that, they'll say, "That's not a designer's job, that's a programmer's job or a marketer's job." If they say that, fire them. Run away fast. Save your money. Find a designer who understands how crucial it is that they design EVERY aspect of your site, not just the visible stuff that they think is cool and that their friends will congratulate them for.
Bottom line: manage your Web designer to ensure that you end up with a site that sells and that you can manage and maintain without their help. | | | David and Jeff's Top 7 Requirements for a Web Designer 1. Portfolio of web sites in your profession, including sites that are set up for e-commerce and make money. 2. Will allow, teach and give access to maintain site yourself. 3. Technically proficient, can install and trouble-shoot all the features you want ( e.g. forms, autoresponders, popups etc.) 4. Fast turn-around-time, responds to e-mails within 24 hours, completes assignments within one week. 5. Knowledgeable about and can optimize web site for search engine placement, including providing you with a written plan detailing where your key words will be placed on your website. 6. Well connected to team of complimentary specialized professionals (e.g. graphics, copy writing, marketing, etc.) 7. Detailed billing system itemizing tasks and time (bonus points if bills in quarter hour increments instead of rounding up to the next hour.) | | Please join us on June 1st for our next F*R*E*E Monthly Practice Building Seminar featuring Tom Antion - Internet Marketing: A Three Pronged Attack
on a 7 Figure Income Subscribers - watch your e-mail inbox for an invitation with the bridge number to join. For more information about this and future Practice-Building Seminars
To subscribe to this newsletter and access our seminars Table of Contents INVITATIONS - We invite you to share this newsletter with a colleague.
There is a tremendous need for our services, and we need to work together. Practice development is always in need and we want to be the leaders in our field. - Please contact us with ideas and resources you have found useful so we can pass them on!
- We invite you to get the support you need to be successful in your practice.
We are available for information, training, ideas, mentor coaching, etc. - We invite you to become an affiliate of BuildingYourIdealPractice.com and begin to earn extra income just by sharing our programs and products with your friends and colleagues. For more info visit our website.
- If you are a private practice professional who received this from a colleague, we invite you to visit our web site and contact us for information on joining us.
How do you like our newsletter? Your feedback is welcome! Until next time… 
David Steele, MA, LMFT
Founder and CEO of BuildingYourIdealPractice.com
Jeff Herring, MS, LMFT
President of BuildingYourIdealPractice.com
The purpose of this newsletter is to connect, support each other, inform, and build a strong community of helping professionals who want to have thriving businesses and fulfilling lives. Your submissions and feedback are welcome! If you are receiving this from a colleague and wish to subscribe Share this newsletter with a colleague! Our Mission: To provide the tools, information and support to help private practice professionals have their ideal practices in the most effective and efficient ways possible. Copyright notice: This newsletter is copyrighted and all rights are reserved. Feel free to share with others as long as our contact information and authorship is included. U.S. Library of Congress ISSN#:1530-3055 Table of Contents |
