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Getting Clients Newsletter
March 2006
Welcome to GETTING CLIENTS!
Each month we bring you the best information and resources we can find
to help you get clients and build your ideal practice.
If you are
receiving this from a colleague and wish to subscribe
Share
this newsletter with a colleague!
Visit our website and listen to our
Seminar of the Month
CONTENTS
ANNOUNCEMENTS
1. March 1st - Free Tele-Seminar -
9am Pacific/12pm Eastern/5pm UK
Getting Unlimited Referrals
with special guest
Eric Lofholm
Referrals are important in most businesses. Did you know
there are techniques to increase the number of referrals you get? Did
you know there are referral systems that can create an ongoing stream
of referrals for a lifetime?
In this program, Master Sales Trainer Eric
Lofholm shares some of his most powerful ideas for getting
unlimited referrals, including-
- Why most people don’t even ask for referrals
- How to consistently get referrals in your target market
- How to flood yourself with referral business
- What to do once you get a referral
- How to overcome your fear of asking for referrals
No need to register. This seminar is F`REE for subscribers of our
monthly practice-building newsletter GETTING CLIENTS
Subscribers - watch your e-mail inbox for an invitation with the bridge
number to join.
To subscribe
to this newsletter and access our seminars
For more
information about this and future Practice-Building Seminars
We invite you
to join us!
2. 90-Day Practice Building Intensive begins April
27th
- Ready to build your ideal
practice?
- Want to work less and make
more?
- Would you like to learn how you
can actually have fun building and marketing your business?
If so, then join our Practice Building Intensive!
We will meet for 12 weeks, Wednesdays at 9:00am pacific / 12:00pm eastern / 5 pm
UK, and you will learn everything you need to have a successful private
practice.
This step-by-step program includes:
- E-book version of How To Build Your Ideal Practice In 90 Days
- Weekly assignments with all the step-by-step instructions needed to complete
them
- Weekly consultation tele-class, Thursdays 9am pacific/Noon eastern, recorded
for your listening convenience (web audio recordings also available)
- E-mail discussion list for your questions, ideas, feedback, and support
- Access to our exclusive Practice Development Resource Bank, Knowledge Bank,
and Audio Catalogue for the best "how to" information and free/low cost
practice-building resources
Facilitated by Jeff Herring, President of
BuildingYourIdealPractice.com. Jeff is assisted and you are supported by a team
of "apprentices."
And the REALLY great news is that this 90-day program is very affordable
- as low as $39.00 per month!
Now is the time to jump in and get the information and support you need to build
your ideal practice.
"All the other programs I have ever taken barely cover the tip of the
iceberg of what you deliver."
"I am so glad I have met the two of you and
I'm in this program!"
For more information
3. How to Get Clients Full
Practice Training begins April 26th
If you do not yet have a full practice, this program is for you!
You must survive before you can thrive. To survive in private practice you
must master the skills and strategies for getting clients.
This 12-week program includes:
- Weekly tele-classes, Wednesdays 10:00am pacific / 1:00pm eastern / 6pm UK
- Step-by-step e-mailed assignments
- E-mail discussion list for support and feedback
- Supplemental audio recordings for missed classes, more info
- E-version of the “How to Get Clients Toolkit.”
“I really like the way the content
is organized. It seems obvious, simple and easy while being rich and deep.”
“Thorough delivery and materials. It's like having a consultant to guide you
through to a successful practice. I wish I had this sooner”
“This program took the mystery out of getting clients”
“I have been a therapist in private practice for 30 years. I regret that I
didn't know this earlier.”
“It's been one of the greatest boosts my practice has ever had. The tools
are practical and effective, plain and simple. I recommend this training
without hesitation."
“A sure fire, step-by-step marketing plan that takes the dread out of doing
your own marketing.”
“This program is dynamite!”
Facilitated by Jeff Herring, President of BuildingYourIdealPractice.com
Please join us!
Wednesdays, beginning April 26th
9:00am pacific / 12:00pm eastern / 5pm UK
For more information
visit our website
Table of Contents
FEATURE ARTICLE
Seven Pipelines for Developing Unlimited
Referrals
by David Steele
(Excerpted from our How to Get Clients Toolkit available here)
Pipeline #1: Current & Former Clients:
Maintain your current and former client contact
information in an organized and easily accessible database for
all referral activities
Pipeline # 2: Prospects:
People who already know you; friends and family
members; people who have inquired about your services whom you
have not yet enrolled; people with whom you have not had any
contact in a while.
Pipeline #3: Colleagues:
Create and maintain contact information for your colleagues in
an organized and easily accessible database for all referral
activities. Update this list frequently. You will be meeting new
people all the time. Every new person will be added to one of
these pipelines!
Pipeline #4: Complementary Professionals:
Hint: Ask yourself, “What other needs do my clients have’?
Coaches: Physicians, Divorce/Family/Bankruptcy/Estate …
Lawyers, Mediators, Nutritionists, Clergy, Insurance Agents,
Accountants, Real Estate Agents,
Mental Healthcare Professionals:
Physicians, Divorce/Family/Bankruptcy/Estate … Lawyers,
Mediators, Nutritionists, Clergy, Insurance Agents, Accountants,
Real Estate Agents
Massage Therapists:
Chiropractors, Coaches, Physicians, Mental Healthcare
Professionals, Nutritionists, Health Food Stores, Athletic
Associations, Gyms, Sports Clubs, Real Estate Agents
Pipeline #5: Organizations:
Service/Civic/Community, Professional, Chambers
of Commerce, Welcome Wagons, Schools, Churches, Associations for
your complementary professionals, local chapters of larger
organizations; University Clubs and Organizations.
Pipeline #6: Public Relations:
Letters to the Editor, Call-in Radio Shows, News
Releases, Local Cable TV, Newsletters, E-zines, Tips, Festivals,
Trade Shows, Conferences, Announcements about your opening,
relocations, additional or change in hours of service, special
events or additional services; Watch for stories in local papers
about people you know and send letters of congratulations on
their accomplishment or achievement; If you read an article in a
publication or get an email with specific information pertinent
to a particular profession, industry or business, cut it out and
mail it to a prospect in that profession, industry or business
with a note that you thought this might be of interest to them.
Pipeline #7: Owning Your Niche:
If I say “Hershey’s” what do you think of? If I say “Nike,” what
immediately comes to mind? The idea of owning your niche is
about becoming so visible in your niche that whenever anyone is
talking about your niche or specialty they immediately think of
you. Owning your special wisdom is an inside job. Own it from
inside you first, then let the world know you are the “go-to
person” for that special wisdom!
Some concrete ways to make that happen are books, seminars,
public speaking, teaching at colleges, universities, in adult
education programs, being a guest on radio and television shows,
being included in community panel discussions about issues
related to your niche, hosting/sponsoring a community for your
niche.
Please join us on Wednesday March 1st for our next
F*R*E*E Monthly Practice Building Seminar
-
Getting Unlimited Referrals
with special guest Eric Lofholm
Subscribers - watch your e-mail inbox for an invitation with the bridge
number to join.
For more
information about this and future Practice-Building Seminars
To subscribe
to this newsletter and access our seminars
Table of Contents
COOL RESOURCE OF THE MONTH
How to Get Clients Toolkit
Practical, Easy, and Effective Strategies for Filling Your Practice
The strategies in this book and audio program have been tested with hundreds of private practice professionals just like you, and are guaranteed to help you get clients!
Click here for more information
 F`ree Bonus! Order now and receive a bonus CD of sixteen outstanding practice-building audio programs and supplementary materials ($40.00 value) Check it out!
INVITATIONS
- We invite you to share this newsletter with a colleague.
There is a tremendous need for our services, and we need to work together.
Practice development is always in need and we want to be the leaders in our
field.
- Please contact us
with ideas and resources you have found useful so we can pass them on!
- We invite you to get the support you need to be successful in your practice.
We are available for information, training, ideas, mentor coaching, etc.
- We invite you to become an affiliate of BuildingYourIdealPractice.com and
begin to earn extra income just by sharing our programs and products with your
friends and colleagues. For more info
visit our website.
- If you are a private practice professional who received this from a
colleague, we invite you to visit our web site and contact us for information on
joining us.
How do you like our newsletter? Your feedback is welcome!
Until next time…
David Steele, MA, LMFT
Founder and CEO of
BuildingYourIdealPractice.com
Jeff Herring, MS, LMFT
President of
BuildingYourIdealPractice.com
The purpose of this newsletter is to connect, support
each other, inform, and build a strong community of helping professionals who
want to have thriving businesses and fulfilling lives. Your submissions and
feedback are welcome!
If you are
receiving this from a colleague and wish to subscribe
Share this newsletter with a colleague!
Our Mission: To provide the tools, information and support to help private
practice professionals have their ideal practices in the most effective and
efficient ways possible.
Copyright notice: This newsletter is copyrighted and all rights are
reserved. Feel free to share with others as long as our contact information and
authorship is included. U.S. Library of Congress ISSN#:1530-3055
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