Getting Clients Newsletter May 2005 Welcome to GETTING CLIENTS! Each month we bring you the best information and resources we can find to help you get clients and build your ideal practice. If you are receiving this from a colleague and wish to subscribe Share this newsletter with a colleague! Visit our website and listen to our Seminar of the Month CONTENTS Announcements May 4th Free Seminar- How to Super Charge Your Practice with Public Speaking June 1st Free Seminar- Marketing With E-programs Our next 90-Day Practice Building Intensive starts July 7th Our next Get Clients Full Practice Training starts May 4th Feature Article: Why Use Humor in Your Presentations? Cool Resource of the Month Invitations ANNOUNCEMENTS 1. May 4th Free Tele-Seminar- How to Super Charge Your Practice with Public Speaking with Tom Antion, professional speaker, author, and Internet marketing expert Giving public presentations is one of the fastest and best ways to establish your credibility as an expert and attract prospects for your practice. This seminar will cover: How to create and market fantastic presentations How to get paid to speak on your expertise Simple tips and tricks that make you look like a pro How to double or triple the number of prospects and leads any time you speak How to make more than your speaking fee in "back of the room" sales Tom Antion is a veteran of over 2300 paid presentations. His Great Speaking e-zine has the largest subscriber base (over 85,000 as of this writing) in the entire speaking industry. Tom is the author of the book Wake 'em Up Business Presentations, the video series Wake 'em Up Video Professional Speaking System, and the one of a kind Click: The Ultimate Guide to Electronic Marketing for Speakers. A special invitation from Jeff Herring, President of BuildingYourIdealPractice.com: Tom Antion is my mentor in both speaking and internet marketing. His willingness and passion for sharing his expertise has been a significant influence in what I have been able to accomplish with my business and practice. His stuff works! You do not want to miss this! Please join us! 2. June 1st Free Tele-Seminar - Marketing With E-programs with David Steele, MA, LMFT, Founder & CEO of BuildingYourIdealPractice.com and Jeff Herring, MS, LMFT, President of BuildingYourIdealPractice.com Marketing with e-programs is a great way to establish yourself as an expert, attract prospects for your practice, and turn prospects into clients and customers. This seminar will cover: How to create and market your own e-programs How to turn just about anything you have ever written into an e-program How to find ideas for your e-program How to structure each day's email for your e-program The one thing you MUST NOT do when creating an e-program The one thing you MUST DO to make your e-program profitable. How to over-deliver to your prospects How to keep prospects involved when the e-program is over even if they have not become a client or customer YET Both David Steele and Jeff Herring are experienced veterans with using e-programs to attract prospects, clients and profits. Let them show you how you can get in on this form of "automatic marketing." Please join us! 3. 90-Day Practice Building Intensive starts July 7th Ready to build your ideal practice? Want to work less and make more? Would you like to learn how you can actually have fun building and marketing your business? If so, then join our Practice Building Intensive! We will meet for 12 weeks, Thursdays at 12 noon EST, and you will learn everything you need to have a successful private practice. This step-by-step program includes: E-book version of How To Build Your Ideal Practice In 90 Days Weekly assignments with all the step-by-step instructions needed to complete them Weekly consultation teleclass, Thursdays 9am pacific/Noon eastern, recorded for your listening convenience (web audio recordings also available) E-mail discussion list for your questions, ideas, feedback, and support Access to our exclusive Practice Development Resource Bank, Knowledge Bank, and Audio Catalogue for the best "how to" information and free/low cost practice-building resources Facilitated by David Steele, Mentor Coach and Author of How To Build Your Ideal Practice In 90 Days and the How to Get Clients Toolkit and assisted by Jeff Herring and a team of "apprentices." And the REALLY great news is that this 90-day program is very affordable (as low as $29.00 per month!). Now is the time to jump in and get the information and support you need to build your ideal practice. For more information 4. How to Get Clients Full Practice Training starts May 4th If you do not yet have a full practice, this program is for you! You must survive before you can thrive. To survive in private practice you must master the skills and strategies for getting clients. This 8-week program includes: Weekly teleclasses, Wednesdays 10am pacific/1pm eastern/6pm UK Step-by-step e-mailed assignments E-mail discussion list for support and feedback Supplemental audio recordings for missed classes, more info E-version of the “How to Get Clients Toolkit.” “I really like the way the content is organized. It seems obvious, simple and easy while being rich and deep.” “Thorough delivery and materials. It's like having a consultant to guide you through to a successful practice. I wish I had this sooner!” “This program took the mystery out of getting clients” “I have been a therapist in private practice for 30 years. I regret that I didn't know this earlier.” “It's been one of the greatest boosts my practice has ever had. The tools are practical and effective, plain and simple. I recommend this training without hesitation." “A sure fire, step-by-step marketing plan that takes the dread out of doing your own marketing.” “This program is dynamite!” Facilitated by David Steele and Jeff Herring Please join us! Wednesdays, May 4th– June 22nd 10:00am pacific / 1:00pm eastern / 6:00pm UK For more information visit our website Table of Contents FEATURE ARTICLE Why Use Humor in Your Presentations? by Tom Antion, professional speaker, author, and Internet marketing expert Why use humor? Why should I bother using humor in my presentations? Can't I just deliver my information and sit down? You sure can! That's what most people do. The problem is that most people are not effective presenters. They are nighty-nite, snooze-inducing, say-your-prayers, hit-the-sack, unlicensed hypnotists. They are ZZZZZs presenters. They might be experts in their field and able to recite hours and hours of information on their topic, but is that effective? According to Bob Orben, Special Assistant to President Gerald Ford and Former Director of the White House Speech writing Department, "Business executives and political leaders have embraced humor because humor works. Humor has gone from being an admirable part of a leader's character to a mandatory one." A survey of top executives who earned more than $250,000 per year was conducted by a large executive search firm. The survey found that these executives believed their communication skills were the number one factor that carried them to the top. Mastering the use of humor and other high-explosion techniques puts a fine polish on your presentation skills which can help propel you to the top of the speaking profession. Benefits of using humor There are many benefits you can derive from using humor in your presentations. Keep in mind that these benefits only help you reach your ultimate purpose for making the presentation. They are not purposes in themselves unless, of course, you are only interested in entertaining. How humor helps you: Enhance your connection with your audience Makes you more likeable Arouses interest Keeps attention Helps emphasize points and ideas Disarms hostility Overcomes overly flattering introductions Gets your point across without creating hostility Helps relate facts and figures Makes a positive impression Shows that you do not take yourself too seriously Helps paint pictures in the audience's mind Makes information more memorable Lightens up heavy material Tom's List of Top 4 Benefits of Using Humor You will be asked back You will get higher evaluations or more sales You will make more money You will make people happy. The last one is my favorite benefit. I get great satisfaction from knowing that I have brightened someone else's life. I had an executive come up to me after one of my humor seminars and say, "You opened up a whole new world for me." I almost cried right on the spot. I'll never forget it. " Tom Antion is a veteran of over 2300 paid presentations. His Great Speaking e-zine has the largest subscriber base (over 85,000 as of this writing) in the entire speaking industry. Tom is the author of the book Wake 'em Up Business Presentations, the video series Wake 'em Up Video Professional Speaking System, and the one of a kind Click: The Ultimate Guide to Electronic Marketing for Speakers. Please join us on May 4th for our next FREE Monthly Practice Building Seminar featuring Tom Antion- How to Super Charge Your Practice with Public Speaking Subscribers- watch your e-mail inbox for an invitation with the bridge number to join. For more information about this and future Practice-Building Seminars To subscribe to this newsletter and access our seminars Table of Contents COOL RESOURCE OF THE MONTH GREAT SPEAKING FREE Public Speaking Tips Delivered to your Email box twice monthly GREAT SPEAKING is the Electronic Magazine for Presentations Skills Tips, Speaking 4 Money, Speaking Business Referrals, Speaker Marketing, Speaker Humor, Training, and other Public Speaking related Features. You get two Free Special Reports as our gift for trying us out: Free Report # 1 "Top Ten Ways to Guarantee a Successful Speech" Free Report # 2 "Top Ten Ways to Make Money Speaking" Subscribe here! INVITATIONS We invite you to share this newsletter with a colleague. There is a tremendous need for our services, and we need to work together. Practice development is always in need and we want to be the leaders in our field. Please contact us with ideas and resources you have found useful so we can pass them on! We invite you to get the support you need to be successful in your practice. We are available for information, training, ideas, mentor coaching, etc. We invite you to become an affiliate of BuildingYourIdealPractice.com and begin to earn extra income just by sharing our programs and products with your friends and colleagues. For more info visit our website. If you are a private practice professional who received this from a colleague, we invite you to visit our web site and contact us for information on joining us. How do you like our newsletter? Your feedback is welcome! Until next time… David Steele, MA, LMFT Founder and CEO of BuildingYourIdealPractice.com Jeff Herring, MS, LMFT President of BuildingYourIdealPractice.com The purpose of this newsletter is to connect, support each other, inform, and build a strong community of helping professionals who want to have thriving businesses and fulfilling lives. Your submissions and feedback are welcome! If you are recieving this from a colleague and wish to subscribe Share this newsletter with a colleague! Our Mission: To provide the tools, information and support to help private practice professionals have their ideal practices in the most effective and efficient ways possible. Copyright notice: This newsletter is copyrighted and all rights are reserved. Feel free to share with others as long as our contact information and authorship is included. U.S. Library of Congress ISSN#:1530-3055 Table of Contents

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