Your Pinnacle Practice
November 2003
Welcome to YOUR PINNACLE PRACTICE!
A monthly practice- building newsletter for "go-getters" and
pioneering private practice professionals.
Each month we bring you the best information and resources we can find
to help you build your ideal practice and achieve the pinnacle
of success in your field.
If you are recieving this from a colleague and wish to subscribe click
here
CONTENTS
ANNOUNCEMENTS
1. Greetings from Ken!
“The most important thing is to keep the most
important thing the most important thing.”
I suppose that might sound like a bit a double talk, but it delivers
a powerful reminder: Don't Settle.
I feel tremendously honored in having the privilege of working with
so many of you in the creation and development of your practices and businesses.
However, at times I also hear people selling themselves short, and settling
for less than they want. I can see only one motivating factor for this:
Fear. We sometimes get afraid of our highest capability and end up settling
for what is easier, or familiar, or comfortable.
Or perhaps some people are not clear of their "requirements,"
or what they “have to have” in their practices and businesses.
The concept of having requirements that will not bend and sticking to
them may seem frightening, but it keeps you focused on your highest intention…simply
put, it keeps you in your integrity.
Try this:
1. Make a list of what you absolutely, positively must have to
have in your practice and business. These are the components
that you are not willing to compromise.
2. Make a list of what you really want, but are willing to negotiate
somewhat.
3. Make a list of everything else you would like to see but can
live without should it not occur. I call this your "wish"
list..
Then, follow your requirements and read that list often, and never, never,
never, never settle for anything less. In fact, if you apply this requirement
principle to ALL parts of your life, you will get nothing but the absolute
best for yourself. After all, that is what you deserve!
Hope to see you soon. Until then may you have much….
Peace and Prosperity,
Ken
2. New! Affordable
Monthly Membership Programs
We have done our market research. We have heard your requests. And now
we are proud to offer our practice-building programs as affordable monthly
memberships:
- Pinnacle Club: Monthly individual coaching, bi-weekly
small group coaching, and much more! Now only $495.00 enrollment and
$49.00 per month (cancel at any time)
- Go-Getter's Club: Small group coaching every other
week, tele-program, cyber-coaching, and more! Now only $195.00 enrollment
and $39.00 per month (cancel at any time)
- Practice Building Intensive Tele-Program: Unlimited
access to our 90-Day Tele-program and all membership benefits such as
access to our Knowledge Bank, Resource Bank, discounted Spot Coaching,
Audio Programs, and more! Only $95.00 enrollment and $29.00 per month
(cancel at any time).
For more information click
here
3. November
Free Practice Building Seminar- Secrets of Superstar Networking
with special guest Leni Chauvin, author of Mingle and Make Money:
101 Networking Tips, and founder of the Attract Clients Galore program.
Learn how to network to generate referrals that will fill your practice!
Want to attract clients galore? It all begins with who you know! Networking
is one of the most overused terms and underutilized forms of marketing
around today. Mastering its techniques is key to building a strong and
vital practice, yet few professionals truly understand its power and far
fewer know how to do it well.
This tele-seminar will discuss:
• What networking is and what it is not
• How networking can help you become a powerful referral magnet
• Developing a networking mindset
• The most common misconceptions about networking
• Fabulous tips to help you become a Networking Superstar™
For more information about this and future Free Practice-Building Seminars
click
here
To subscribe to this newsletter and receive free seminar announcements
click
here.
4. December 3rd Free Practice Building Seminar- Answering
Your Call with special guest John Schuster, author of
Answering Your Call, who will present how to discover and live your
Purpose.
In this session we will cover:
- Important ideas about callings, how to live them, and how to help
others discover theirs.
- The myth of one calling per lifetime, and will instead explore the
idea of a portfolio of calls that comprise our lives and our work.
- About saboteurs and evocateurs as life positions that anyone wanting
to live a called life needs to know about and consider.
- How to work with and not against the ego, the great tainter of calls.
Expect a fun and impactful session from an expert on purpose and meaning
in our everyday lives.
Table of Contents
FEATURE ARTICLE
The Man With The 5,000 Cards
by Leni Chauvin
A few years ago, while leading a seminar on the Secrets of Superstar Networking,
I began to address the importance of forming quality relationships with
people of like mind. The establishment of, and the careful attention to
good, solid relationships, in my opinion, is the foundation upon which
every strong referral network is built. It's not the numbers of people
you know that counts, but the quality of the relationships you have.
I hadn't gotten past the first or second sentence of my presentation when
a man popped up from the audience and proceeded to tell me I was all wrong.
What really mattered, in his opinion, was how many contacts you have.
"I've been in this city for 20 years and I have over 5,000 business
cards in my Rolodex," he said proudly. Well, like anybody who has
ever been in sales for over five minutes, I knew an objection when I heard
one. I also knew if I were to remain silent, the man would be forced to
talk and would undoubtedly shoot a great big hole in his own theory. He
did just that when, after a painful silence he said. "Okay, admittedly
some of them must be dead by now!"
Well, of course they were! Having a collection of cards of people you
met once at a business function sometime within the last 20 years will
produce the same results as having a collection of baseball cards--less,
in fact, because at least with the baseball cards, you got to enjoy the
gum that came with them! The baseball cards, will also be far more valuable
to you if you hold on to them long enough, for they can be traded and
sold, even after the player has gone to that great baseball diamond in
the sky. Not so with business cards.
What, I wonder, is the value of holding on to the business cards of some
anonymous donor you met somewhere along the line sometime in the past
20 years? Assuming they are still alive, what are the chances of them
being in the same occupation, the same company, or the same city as they
were 20 years ago? Indeed, what are the chances you might recognize or
remember these people if you were to run into them again if all you had
as a reminder of your first encounter was a yellowing 2 inch by 3 1/2
inch piece of paper with their name on it? Slim to none, I'd say.
It seems to me that the man with the 5,000 cards was living in a fantasy
land where he mistook activity for action. His activity was to go to various
functions and to collect as many business cards as possible. By doing
this, he thought he was actually connected. He thought he had lots of
contacts and he thought lots of people knew him. WRONG! Really what he
had was a nice little innocuous hobby of collecting cards. For him to
be a man of action, a man who could produce results based on the data
he had acquired, would take considerably more than just cataloguing his
collection.
If you are embarking on a new career or trying to grow an existing business
or practice, I urge you to become a person of action. Take the time and
effort to get to know the people on the cards YOU collect, to find out
if there is some potential for strategic alliances, to stay in touch with
your contacts, and to regularly update your files to make sure the contact
information remains accurate.
That's just the beginning, though. Find out how you could be of service
to the people you meet, because a person of action understands clearly
that by helping others he is adding value to the service he already provides.
It takes careful scrutiny of your database on a regular basis to weed
out the deadwood and make room for people of like mind, people who share
the same beliefs, code of ethics, and attitudes as you. These are the
people who belong in your Rolodex or database. People you can't remember
or with whom you haven't connected are just taking up valuable real estate.
Which would you rather be: the man with 5,000 cards, or the person with
far fewer, yet potentially far more valuable names in their Rolodex or
database? The choice is yours.
©Leni Chauvin, who is the creator of the popular Attract Clients
Galore™ Program
for self-employed and commissioned professionals. Since 1993 her
proven success strategies have helped thousands of people attract more
clients, make more money and have more fun while they're doing it.
Learn more at www.superstarnetworking.com
Table of Contents
CONGRATS!
Our PBI Participants Share Their Wins
CONGRATS To Feng Shui practitioner Susan Lavery
who writes:
"I had my second seminar last weekend. Previously the week before
I was ill and spent the week down and out and in almost complete isolation
and silence. Bad headache and didn't want any interactions. I guess all
those words in me (chuckle) just bubbled up because I spoke for almost
two hours. Egads!
About 15 people came and that was an accomplishment because of the last
minute change in venue and most of my literature had the old location
in it. Several former clients came from having seen my ads or newsletter
and the others came with friends who already new me. So I am developing
a fan club with groupies. ME! Ha! Makes me chuckle.
Everyone said they were pumped to go home and clear out clutter, including
my mother who swears up and down a wall that she doesn't have any....I
was happy and exhausted after it was over. It was much easier than the
first one. Now I am planning for the next one in two weeks. I can begin
to see a glimmer on how things start to build on one another now. It's
interesting to see how we can develop a following and repeat takers for
those things we are offering. And then it's also interesting to see how
those folks bring their friends and so on. So the word of mouth referral
circuit is starting and that will be exciting.
So this is incredibly hot and exciting and terrifying. But I have to tell
you all, my new virtual friends that I am really looking forward to this
in a very "adrenalinized" and nervous way. Underneath I think
I am a speaking animal that just needs to find a way to escape my cage.
I have done motivational workshops in the past and have always gotten
a good reception. It's always been my own fear and doubt about myself
that has stood in my way. This is now a time for me to challenge that
portion of self and not let it stand in my way. I am scared to death,
but at the same time I have had such a good reception from perfect strangers
and perfect clients that I can't help but be encouraged.
So, I guess this was a good seminar with incredible leads for me. <giggle>"
You can contact Susan at sacredspacesandplaces@charter.net
COOL RESOURCE OF THE
MONTH
Mingle and Make Money
By Leni Chauvin
Mingle and Make Money is a 14 page booklet filled with 101 manageable
bite-sized nuggets of information and is essential reading material for
anyone serious about making those all-important contacts that lead to
contracts. These tips are practical and easy to follow. They provide valuable
information to help you "work a room" with confidence. Best of all, this little gem is only $5.95!
To order, go to www.superstarnetworking.com
Table of Contents
INVITATIONS
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How do you like our newsletter? Your feedback is welcome!
Until next time…
David and Ken
The purpose of this newsletter is to connect, support each other, inform,
and build a strong community of helping professionals who want to have
thriving businesses and fulfilling lives.
Feel free to share this with a colleague. Your submissions and feedback
are welcome!
Our Mission: To provide the tools, information and support to help
private practice professionals have their ideal practices in the most
effective and efficient ways possible.
Copyright notice: This newsletter is copyrighted and all rights
are reserved. Feel free to share with others as long as our contact
information and authorship is included. U.S. Library of Congress ISSN#:1530-3055
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