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Getting Clients Newsletter
November 2005
Welcome to GETTING CLIENTS!
Each month we bring you the best information and resources we can find
to help you get clients and build your ideal practice.
If you
are receiving this from a colleague and wish to subscribe
Share this newsletter with a colleague!
Visit our website and listen to our
Seminar of the Month
CONTENTS
ANNOUNCEMENTS
1. November 2nd Free Tele-Seminar -
9am Pacific/12pm Eastern/5pm UK
How to
Create an Audio CD: From Zero to Product in 5 Steps
with David Steele and Jeff Herring
Just like most other things, creating an audio CD is fairly easy once you
know the steps. In this fun and fast paced seminar, David and Jeff
will teach you everything you need to know to create audio products.
In just one hour you will learn:
- Step One: Identify biggest possible
problem or goal of target audience and craft compelling title
- Step Two: Write article or white paper
to clarify and refine your thinking. Use steps and bullet points.
- Step Three: Record content by giving
seminar, or have someone interview you, or read from transcript
- Step Four: Create audio file for CD by editing content (verbal
clutter, noise), break into tracks, add transitional music
- Step Five: (the hardest) Burn CD and
send to duplication service
- And, of course, much more!
We will also talk about related issues such as label
design, packaging, distribution and fulfillment.
You do not need to register for this program, as it is a
part of your newsletter subscription. You will recieve the telephone bridge
number and pin number the day before the call.
We invite
you to join us!
3. 90-Day Practice Building Intensives start
November 3rd
- Ready to build your
ideal practice?
- Want to work less and
make more?
- Would you like to learn
how you can actually have fun building and marketing your
business?
If so, then join our Practice Building Intensive!
We will meet for 12 weeks, Thursdays at 4:00pm pacific / 7:00pm eastern
/ 12 midnight UK, and you will learn everything you need to have a
successful private practice.
This step-by-step program includes:
- E-book version of How To Build Your Ideal Practice In 90 Days
- Weekly assignments with all the step-by-step instructions needed to
complete them
- Weekly consultation tele-class, Thursdays 9am pacific/Noon eastern,
recorded for your listening convenience (web audio recordings also
available)
- E-mail discussion list for your questions, ideas, feedback, and
support
- Access to our exclusive Practice Development Resource Bank,
Knowledge Bank, and Audio Catalogue for the best "how to" information
and free/low cost practice-building resources
Facilitated by Jeff Herring, President of
BuildingYourIdealPractice.com. Jeff is assisted and you are supported by a
team of "apprentices."
And the REALLY great news is that this 90-day program is very
affordable
- as low as $39.00 per month!
Now is the time to jump in and get the information and support you need
to build your ideal practice.
"All the other programs I have ever taken barely cover the tip of
the iceberg of what you deliver."
"I am so glad I have met the two of
you and I'm in this program!"
For more information
4.
How to Get Clients Full Practice Trainings start November 2nd
If you do not yet have a full practice, this program is for you!
You must survive before you can thrive. To survive in private practice
you must master the skills and strategies for getting clients.
This 12-week program includes:
- Weekly tele-classes, Wednesdays 4:00pm pacific / 7:00pm eastern /
12am UK
- Step-by-step e-mailed assignments
- E-mail discussion list for support and feedback
- Supplemental audio recordings for missed classes, more info
- E-version of the “How to Get Clients Toolkit.”
“I really like the way the
content is organized. It seems obvious, simple and easy while being rich
and deep.”
“Thorough delivery and materials. It's like having a consultant to guide
you through to a successful practice. I wish I had this sooner”
“This program took the mystery out of getting clients”
“I have been a therapist in private practice for 30 years. I regret that
I didn't know this earlier.”
“It's been one of the greatest boosts my practice has ever had. The
tools are practical and effective, plain and simple. I recommend this
training without hesitation."
“A sure fire, step-by-step marketing plan that takes the dread out of
doing your own marketing.”
“This program is dynamite!”
Facilitated by Jeff Herring, President of
BuildingYourIdealPractice.com
Please join us!
Wednesdays, November 2nd – January 25th
4:00pm pacific / 7:00pm eastern / 12 midnight UK
For more information
visit our website
Table of Contents
FEATURE ARTICLE
Untitled Document
How to Create an Audio CD
by David Steele and Jeff Herring
In this article we cover five steps to creating an audio CD for promoting your
practice, give some examples from our own work, and share our favorite resources
to help you pull it all together.
An audio CD is a powerful and inexpensive way to promote your practice. Typically
costing less than a color brochure, an audio CD has high perceived value and
gives your prospects a strong experience of you that no website or brochure
can match.
Here is an example of what a promotional audio CD can do for you:
Two weeks
ago we brought a supply of our introductory CD Five Secrets of a
Successful Practice to a conference to give away to folks that
signed up for our newsletter. We brought 20% more than we thought we would need,
based upon the size of this conference and past experience. We ran out of CDs
halfway through the conference and collected twice as many leads as any previous
conference, mostly because we were giving away this CD. When we got home, we
had our kids address and mail CDs to the folks that signed up after we ran out.
A good problem to have!
Do you think we would have gotten the same result with a brochure? Giving away
balloons or pens? No way!
So here is what we would like you to know about creating a promotional audio
CD:
Step One: Identify the biggest possible problem or
goal of target audience and craft compelling title.
The title of your CD is like the headline in a newspaper - you want to pull
the prospect in and have them saying to themselves - "I gotta get that!"
Recommended Resource: Check out Writing Winning
Headlines in David's book How
to Build Your Ideal Practice in 90 Days and Jeff's article- How
to Write 'Goodnight It's Time to Sleep' Titles vs. 'I Gotta Have that Right
Now' Titles
Step Two: Write an article or white paper to clarify
and refine your thinking. Use steps and bullet points.
This can be the beginning of a script for your recording.
Recommended Resource: For 20 ideas and templates to write
your article script check out The Article Guy's 20
Article Writing Templates
Step Three: Record content by giving seminar,
or have someone interview you, or read from script
Turn on our speakers and visit www.ConsciousDating.com
to listen to the following examples:
- Live Seminar: See F`ree
Audio Programs recorded from live, in-person seminars (programs #1,
#2, and #3) using a digital
recorder and lapel mic
- Live Tele-seminar: See F`ree
Audio Programs recorded from a live tele-seminar using a telephone
recording adaptor, computer sound card, and audio
recording/editing software (program #4)
- Recorded from script: See Home
Page on the right for an example recorded in a studio from a script
- Interview format: See Home
Page on the left for an interview format recorded in a studio from a
live conference call (in this case I scripted the questions and answers
ahead of time)
Note: For promotional CDs that you give away, you can record
it yourself using your computer or digital
recorder. Be sure to record using the highest fidelity setting possible,
preferably uncompressed (such as a WAV file). For creating a retail CD,
using a recording studio is best, such as this
example which retails for $14.95 (Amazon listing may not be fully functional
at this writing). At $100-$150.00 per hour, a recording studio is inexpensive
and a good investment for a quality recording. Look up "Audio-Visual
Production Services" in your local phone book. For example, in my
area (Northern California) I'm very happy with Wave
Group.
Step Four: Create an audio file for CD by editing content
(verbal clutter, noise), break into tracks, add transitional music
Recommended Resources:
- For f'ree audio recording and editing software, check out Audacity
- For f`ree music to use for your intro, transitions, and closing, check
out the loops at www.Flashkit.com
Step Five: Burn CD, design label, and send to duplication
service
Recommended Resource: Nationwide
CD- 866-704-3579, ask for Blue Richardson
1000 bulk CDs for $494.00 (49 cents each) everything included except shipping
Other Recommended Resources (we
did the research so you don't have to!)
Conclusion
We sincerely believe the promotional CD to be one of the best examples of marketing
by providing value, and one of the best investments you can make for marketing
your practice. We've produced enough of them to know how powerful the results
can be, and the above steps and resources are exactly what we have used successfully.
None of the links above are affiliate links; we don't get any commission for
recommending them. We use them, like them, and trust them, after much expensive
trial and error.
If you would like to receive our f`ree CD Five Secrets of a Successful
Practice - order
yours here It's f`ree!
Please join us on Wednesday November 2nd for our next
F*R*E*E Monthly Practice Building Seminar -
How to
Create an Audio CD: From Zero to Product in 5 Steps
with David Steele and Jeff Herring
Subscribers - watch your e-mail inbox for an invitation with the bridge
number to join.
For
more information about this and future Practice-Building Seminars
To
subscribe to this newsletter and access our seminars
Table of Contents
CONGRATULATIONS TO....
 David
Steele on the launch of his brand new book
"Conscious Dating: Finding the Love of Your Life in Today's World"
A great big Building Your Ideal
Practice
WAY TO GO
to David!
Click here for more
information or to purchase David's new book.
COOL RESOURCE OF THE
MONTH
Get great professionally designed logos for your website starting at only
$25.
You can check out the quality of their work at two of Jeff's websites- TheArticleGuy.com and SecretsofGreatRelationships.com
Both of these logos were designed and delivered in less than 5 days!
Click here for more info.
INVITATIONS
- We invite you to share this newsletter with a colleague.
There is a tremendous need for our services, and we need to work
together. Practice development is always in need and we want to be the
leaders in our field.
- Please contact
us with ideas and resources you have found useful so we can pass
them on!
- We invite you to get the support you need to be successful in your
practice.
We are available for information, training, ideas, mentor coaching,
etc.
- We invite you to become an affiliate of
BuildingYourIdealPractice.com and begin to earn extra income just by
sharing our programs and products with your friends and colleagues. For
more info
visit our website.
- If you are a private practice professional who received this from a
colleague, we invite you to visit our web site and contact us for
information on joining us.
How do you like our newsletter? Your feedback is welcome!
Until next time…
David Steele, MA, LMFT
Founder and CEO of
BuildingYourIdealPractice.com
Jeff Herring, MS, LMFT
President of
BuildingYourIdealPractice.com
The purpose of this newsletter is to connect,
support each other, inform, and build a strong community of helping
professionals who want to have thriving businesses and fulfilling lives.
Your submissions and feedback are welcome!
If
you are receiving this from a colleague and wish to subscribe
Share this newsletter with a colleague!
Our Mission: To provide the tools, information and support to help
private practice professionals have their ideal practices in the most
effective and efficient ways possible.
Copyright notice: This newsletter is copyrighted and all rights
are reserved. Feel free to share with others as long as our contact
information and authorship is included. U.S. Library of Congress
ISSN#:1530-3055
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