Your Pinnacle Practice
October 2003
Welcome to YOUR PINNACLE PRACTICE!
A monthly practice- building newsletter for "go-getters" and
pioneering private practice professionals.
Each month we bring you the best information and resources we can find
to help you build your ideal practice and achieve the pinnacle
of success in your field.
If you are recieving this from a colleague and wish to subscribe click
here
CONTENTS
ANNOUNCEMENTS
1. Greetings from Ken!
“Bigger, Better, Faster, More…” was the name
of a music album from the early 90’s. I mention this because I see this
“bigger, better, faster, more” mantra being played out in our society,
how it can influence people who participate in our programs, and some
of the destructive consequences.
When people are fixated on their performance, their possessions, and
only getting results, there seems to be an overwhelming amount of unhappiness.
I would like to suggest a new perspective: balance and attraction. When
you commit to a life of balance, you set parameters and boundaries within
yourself to take care of yourself. You take care of your body, your social
and relational needs, your work, your family, your spirit and soul, your
intellectual needs, and your community needs. There is an awareness of
these needs and they are consciously assessed and addressed.
Furthermore, when you are clear about your life calling and purpose,
and where you going according to your vision and your mission, there is
an amazing universal phenomenon that shows up: The Law of Attraction.
You attract and fulfill, like a magnet, your vision and needs.
However, it does require a bit of faith and trust in the process. It
is also very helpful to have a support community to lean on when you feel
challenged. It is easy to step into “bigger, better, faster, more” as
this seems to be one the biggest forces surrounding us in our lives today.
I invite and challenge you to march to the beat of your own drum: follow
your passion, your vision, your mission, and your purpose. And if you
need some support along the way, call us, as we are always honored to
remind to you of your greatness and your gifts.
You will get all that you need, and then some, if you keep the integrity
of your true purpose and calling with yourself In closing I would to remind
you all of the following:
Work like you don’t need the money
Sing like no one is listening
Dance like no one is watching
And love like you have never been hurt
Hope to see you soon. Until then may you have much….
Peace and Prosperity,
Ken
2. New! Affordable
Monthly Membership Programs
We have done our market research. We have heard your requests. And now
we are proud to offer our practice-building programs as affordable monthly
memberships:
- Pinnacle Club: Monthly individual coaching, bi-weekly
small group coaching, and much more! Now only $495.00 enrollment and
$49.00 per month (cancel at any time)
- Go-Getter's Club: Small group coaching every other
week, tele-program, cyber-coaching, and more! Now only $195.00 enrollment
and $39.00 per month (cancel at any time)
- Practice Building Intensive Tele-Program: Unlimited
access to our 90-Day Tele-program and all membership benefits such as
access to our Knowledge Bank, Resource Bank, discounted Spot Coaching,
Audio Programs, and more! Only $95.00 enrollment and $29.00 per month
(cancel at any time).
For more information click
here
3. Free Oct.
1st Practice Building Seminar- GETTING SLIGHTLY FAMOUS
With special guest Steven Van Yoder, author of Get
Slightly Famous: Become a Celebrity in Your Field and Attract
More Business With Less Effort .
The best clients and customers are those who seek you out because they
have already heard of you. In this seminar you will learn how to build
visibility and credibility by making yourself a mini-celebrity and indispensable
resource to your potential clients and customers.
This presentation will provide you with a practical marketing "toolbox"
that will show you how to:
- Get consistent media attention
- Use speaking engagements to cultivate your target market
- Become a center of influence within your industry
- Leverage the Internet to its full potential
- Create ancillary "info-products" that supplement your income
and build public awareness
For more information about this and future Free Practice-Building Seminars
click
here
To subscribe to this newsletter and receive free seminar announcements
click
here.
4. November Free Practice Building Seminar- Secrets
of Superstar Networking with special guest Leni Chauvin
Learn how to network to generate referrals that will fill your practice!
Want to attract clients galore? It all begins with who you know! Networking
is one of the most overused terms and underutilized forms of marketing
around today. Mastering its techniques is key to building a strong and
vital practice, yet few professionals truly understand its power and far
fewer know how to do it well.
This tele-seminar will discuss:
• What networking is and what it is not
• How networking can help you become a powerful referral magnet
• Developing a networking mindset
• The most common misconceptions about networking
• Fabulous tips to help you become a Networking Superstar™
For more information about this and future Free Practice-Building Seminars
click
here
To subscribe to this newsletter and receive free seminar announcements
click
here.
Table of Contents
FEATURE ARTICLE
Getting Slightly Famous
by Steven Van Yoder
Some business owners seem able to attract clients and customers by magic.
Their marketing seems effortless. They may not have made a cold call
in years, they may not spend a dime on advertising, yet somehow they’re
regularly featured in newspapers and magazines, and get invited to speak
at conferences. Everyone knows their name, and they get all the business
they can handle. It’s almost as though they were famous.
In fact, they are, but not in the way movie stars and top athletes are
famous- they're just slightly famous. Just famous enough to make their
names come to mind when people are looking for a particular product or
service, and let them reap the benefits.They get more business-not only
more, but the right kind of business-and they don't have to work so hard
to get it.
Want to join them and enjoy this ideal state of affairs, where customers
come to you? You can, but it may require a new way of thinking and a new
marketing strategy. And though it may seem effortless to the outside observer,
it does require work.
The Slightly Famous You in a crowded marketplace, where your
potential clients and customers have lots of choices, you can stand out
by being just slightly famous. This is the exact opposite of mass marketing.
It's not about being all things to all people, but being a mini-celebrity
to the right people. It's about targeting your market and developing a
reputation as a great resource—trustworthy, knowledgeable, and close at
hand.
Your goal is to become the lord of a small, profitable domain of your
choosing. Within that domain, you will attract more customers and clients,
including those you want most. Naturally, such results require thoughtful
and consistent efforts.
These efforts will take many different forms, but underlying and guiding
them are just six basic principles:
1. Targeting the best prospects
2. Developing a unique market niche
3. Positioning your business as the best solution
4. Maintaining your visibility
5. Enhancing your credibility
6. Establishing your brand and reputation
Working on these principles is your recipe for getting out of the anonymity
trap, creating a slightly famous you, and building a successful
business. Your slightly famous brand identity will become the
guiding star of your entire business. It will ensure that all your marketing
efforts pull in the same direction. You'll waste less time, and make fewer
marketing mistakes, because you have a long-term strategy of investing
in your slightly famous reputation.
Table of Contents
CONGRATS!
Our PBI Participants Share Their Wins
CONGRATS To Denise Mosher who writes:
”In the spirit of sharing, launching myself "out there"
I've
posted my *new* text newsletter.
After lots of time plotting and thinking I finally *just did it* --got
an
e-newsletter out there. Yes! It very much relates who I am and the needs
of
my clients, so thought I'd share (OK, and take a wee bit of risk in not
thinking
small!).
What's next? I will have this on html within a month. As a recovering
perfectionist I feel *so wonderful* to do have done this.
Thanks for the support. You really gave me the "nudge"
to get this out there, html or not. Ah, recovering perfectionists!”
You can visit Denise’s website at www.lifecompasscoaching.com.
If you are interested in a copy of her newsletter, send her an e-mail
at Denise@LifeCompassCoaching.com.
It's a great example of a text e-zine.
COOL RESOURCE OF THE
MONTH
Get Slightly Famous
Become a Celebrity in Your Field and Attract More Business with Less
Effort
If you're in business and looking for more customers or clients, you
need to ask yourself these questions:
- Do the right people fully understand what I do?
- Have I targeted my most likely customers and delivered a message that
speaks to their unique needs?
- Do I struggle to differentiate myself from competitors?
- When a local paper or trade journal does a story on my area of expertise,
do they call me?
If you can't answer these questions with an unequivocal, "YES,"
Get Slightly Famous will boost your marketing into a new realm of effectiveness.
Based on proven strategies that can help you get more business with less
effort, this book provides a roadmap to help any small business break out
of the anonymity trap and effectively attract clients and customers. It's
filled with practical tips and techniques, advice from leading marketing
experts and dozens of real-world success stories from slightly famous entrepreneurs.
For more information and to get your own copy click
here
Table of Contents
INVITATIONS
- We invite you to share this newsletter with a colleague.
There is a tremendous need for our services, and we need to work together.
Practice development is always in need and we want to be the leaders
in our field.
- Please contact
us with ideas and resources you have found useful so we can pass
them on!
- We invite you to get the support you need to be successful in your
practice.
We are available for information, training, ideas, mentor coaching,
etc.
- We invite you to become an affiliate of BuildingYourIdealPractice.com
and begin to earn extra income just by sharing our programs and products
with your friends and colleagues. For more info click here.
- If you are a private practice professional who received this from
a colleague, we invite you to visit our web site and contact us for
information on joining us.
How do you like our newsletter? Your feedback is welcome!
Until next time…
David and Ken
The purpose of this newsletter is to connect, support each other,
inform, and build a strong community of helping professionals who want
to have thriving businesses and fulfilling lives.
Feel free to share this with a colleague. Your submissions and feedback
are welcome!
Our Mission: To provide the tools, information and support to help private
practice professionals have their ideal practices in the most effective
and efficient ways possible.
Copyright notice: This newsletter is copyrighted and all rights
are reserved. Feel free to share with others as long as our contact information
and authorship is included. U.S. Library of Congress ISSN#:1530-3055
Table of Contents |
