Home
Free Membership!
Mentoring Program
Platinum Club
Marketing
About Us
Top Resources
Contact Us
Free Seminars!
Audio Catalogue
Marketing Podcast
Affiliate Program

Getting Clients Newsletter, October 2005

Getting Clients Newsletter

October 2005

Welcome to GETTING CLIENTS!

Each month we bring you the best information and resources we can find
to help you get clients and build your ideal practice.

If you are receiving this from a colleague and wish to subscribe

Share this newsletter with a colleague!

Visit our website and listen to our
Seminar of the Month

CONTENTS

ANNOUNCEMENTS

1. October 5th Free Tele-Seminar - 9am Pacific/12pm Eastern/5pm UK

How to Get on the Radio - Secrets & Tips from Both Sides of the Microphone

 
with DJ and Speaker Sara Michaels and Jeff Herring


Getting on the radio and being asked back is sometimes shrouded in mystery. Learn how to "crack the code" to marketing yourself and your services on the radio. Sara and Jeff have worked together for 10 years, doing a twice weekly segment on the number one morning show on the radio.

In just one hour you will learn:

  • How to approach program directors and DJs with your expertise
  • What radio hosts are looking for in a guest
  • Topics that appeal to listeners
  • What to say when you are on the air - how to talk in "useful sound bites"
  • How to provide "useful but incomplete" tips and tools
  • The one secret that almost no one does that will make you a favorite guest
  • What to never say when you are on the air
  • How to get asked back over and over
  •  Audio clips of their interviews over the years

Sara and Jeff have worked together for 10 years, doing a twice weekly segment on the radio, and bring a wealth of experience and immediately useful tips and tools that you can use right away.

You do not need to register for this program, as it is a part of your sewsletter subscription. You will recieve the telephone bridge number and pin number  the day before the call.

We invite you to join us!


3. 90-Day Practice Building Intensives start November 3rd

  • Ready to build your ideal practice?
  • Want to work less and make more?
  • Would you like to learn how you can actually have fun building and marketing your business?
If so, then join our Practice Building Intensive!

We will meet for 12 weeks, Thursdays at  4:00pm pacific / 7:00pm eastern / 12 midnight UK, and you will learn everything you need to have a successful private practice.

This step-by-step program includes:
  • E-book version of How To Build Your Ideal Practice In 90 Days
  • Weekly assignments with all the step-by-step instructions needed to complete them
  • Weekly consultation tele-class, Thursdays 9am pacific/Noon eastern, recorded for your listening convenience (web audio recordings also available)
  • E-mail discussion list for your questions, ideas, feedback, and support
  • Access to our exclusive Practice Development Resource Bank, Knowledge Bank, and Audio Catalogue for the best "how to" information and free/low cost practice-building resources


Facilitated by Jeff Herring, President of BuildingYourIdealPractice.com.  Jeff is assisted and you are supported by a team of "apprentices."

And the REALLY great news is that this 90-day program is very affordable - as low as $39.00 per month!

Now is the time to jump in and get the information and support you need to build your ideal practice.
"All the other programs I have ever taken barely cover the tip of the iceberg of what you deliver."

"I am so glad I have met the two of you and I'm in this program!"

For more information


4. How to Get Clients Full Practice Trainings start November 2nd

If you do not yet have a full practice, this program is for you!

You must survive before you can thrive. To survive in private practice you must master the skills and strategies for getting clients.

This 12-week program includes:

  • Weekly tele-classes, Wednesdays 4:00pm pacific / 7:00pm eastern / 12am UK
  • Step-by-step e-mailed assignments
  • E-mail discussion list for support and feedback
  • Supplemental audio recordings for missed classes, more info
  • E-version of the “How to Get Clients Toolkit.”

“I really like the way the content is organized. It seems obvious, simple and easy while being rich and deep.”

“Thorough delivery and materials. It's like having a consultant to guide you through to a successful practice. I wish I had this sooner”

“This program took the mystery out of getting clients”

“I have been a therapist in private practice for 30 years. I regret that I didn't know this earlier.”

“It's been one of the greatest boosts my practice has ever had. The tools are practical and effective, plain and simple. I recommend this training without hesitation."

“A sure fire, step-by-step marketing plan that takes the dread out of doing your own marketing.”

“This program is dynamite!”




Facilitated by Jeff Herring, President of BuildingYourIdealPractice.com

Please join us!

Wednesdays, November 2nd – January 25th
4:00pm pacific / 7:00pm eastern / 12 midnight UK

For more information visit our website

Table of Contents

FEATURE ARTICLE

7 Reasons Radio Rocks!

by  DJ and Speaker Sara Michaels

1. Exposes you to potential clients to whom you might not otherwise have access.

Radio targets specific target audiences so you can too. The listeners in these target markets, who were not previously aware of your services, will be aware of you as a result of your radio appearances.
 
2. It makes you a "known quantity."

While radio might not make you famous, it will make you known to those who hear you. Minor celebrity status brings you more prospects, publicity and profits. Radio  allows you to "sample your wares" to the audience.
 
3. Provides you with the opportunity to forge an initial connection with potential clients.

Radio is the most "personal" of the medias and allows  a cursory initial emotional, spiritual or intellectual bond with the listener. Listeners grow to know, like and trust you. What makes you and your practice unique will also be perceived as unique by your radio audience.
 
4. Affords you the opportunity to forge community connections.

Radio reaches a broader community so you do too. You can develop relationships with Individuals and groups tangential to radio.  Those typically include governmental, educational and charitable individuals and organizations.
 
5. It is the ULTIMATE "word of mouth" advertising.

Radio can make YOU water cooler talk! Even those who didn't hear you on the air will hear about you at the water cooler! Oh, and...it's FREE publicity!
 
6. Establishes you as a professional and enhances your credibility.

Generally radio personalities and their guests are perceived by the public to be credible. Your appearance on a radio program serves as a tacit or implied endorsement by that program. Radio is yet another way to up your "expert-ability."
 
7. Increases your opportunities to help others (and God likes it when you do that!)

Radio lets you serve the greater good literally and figuratively.  You can affect a broader picture.  That's why they call it "MASS" media. For those who have the need but not the funds, what you provide them via the airwaves is an offering of sorts.



Please join us on October 5th for our next F*R*E*E Monthly Practice Building Seminar -

How to Get on the Radio - Secrets & Tips from Both Sides of the Microphone

with DJ and Speaker Sara Michaels and Jeff Herring

Subscribers - watch your e-mail inbox for an invitation with the bridge number to join.

For more information about this and future Practice-Building Seminars

To subscribe to this newsletter and access our seminars

Table of Contents

CONGRATULATIONS TO....


1. All of our Full Practice Training TeleClass graduates who finished the 12 week program at the end of September.

2. All of our Practice Building Intensive TeleSeminar graduates who finished the 12 week program at the end of September.

Congratulations to all of you!

COOL RESOURCE OF THE MONTH

The Article Arcade                                       Great Articles on Relationships, Parenting, Families, Self Improvement                & Internet Marketing

The Article Arcade - a brand new article directory exclusively for articles on relationships, parenting, families, self improvement, and internet marketing.             Get your articles published by clicking here.

INVITATIONS

  • We invite you to share this newsletter with a colleague.
    There is a tremendous need for our services, and we need to work together. Practice development is always in need and we want to be the leaders in our field.
  • Please contact us with ideas and resources you have found useful so we can pass them on!
  • We invite you to get the support you need to be successful in your practice.
    We are available for information, training, ideas, mentor coaching, etc.
  • We invite you to become an affiliate of BuildingYourIdealPractice.com and begin to earn extra income just by sharing our programs and products with your friends and colleagues. For more info visit our website.
  • If you are a private practice professional who received this from a colleague, we invite you to visit our web site and contact us for information on joining us.

How do you like our newsletter? Your feedback is welcome!

Until next time…




David Steele, MA, LMFT
Founder and CEO of BuildingYourIdealPractice.com





Jeff Herring, MS, LMFT
President of BuildingYourIdealPractice.com



The purpose of this newsletter is to connect, support each other, inform, and build a strong community of helping professionals who want to have thriving businesses and fulfilling lives. Your submissions and feedback are welcome!

If you are receiving this from a colleague and wish to subscribe

Share this newsletter with a colleague!

Our Mission: To provide the tools, information and support to help private practice professionals have their ideal practices in the most effective and efficient ways possible.

Copyright notice: This newsletter is copyrighted and all rights are reserved. Feel free to share with others as long as our contact information and authorship is included. U.S. Library of Congress ISSN#:1530-3055

Table of Contents

Subscribe to this newsletter here