Getting Clients Newsletter October 2006 Welcome to GETTING CLIENTS! Each month we bring you the best information and resources we can find to help you get clients and build your ideal practice. If you are receiving this from a colleague and wish to subscribe Missed last month's tele-seminar? Visit our Audio Catalogue and check out our Seminar of the Month CONTENTS Announcements October 4th F`ree TeleSeminar - How to Blog for Fun, Prospects and Profits Our next 90-Day Practice Building Intensive begins December 7th Our next 12 Week Get Clients Full Practice Training begins December 6th Private Practice Magic November 1st F`ree TeleSeminar How to Create Passive Income with David Steele and Jeff Herring Private Practice Marketing on a Budget coming soon! Are We Giving Too Much Away? Feature Article: Seven Secrets for a Successful Business Blog Cool Resource of the Month Invitations ANNOUNCEMENTS 1. October 4th - F`ree Tele-Seminar - 9am Pacific/12pm Eastern/5pm UK How to Blog for Fun, Prospects and Profits with Denise Wakeman and Patsi Krakoff, aka The Blog Squad Build a Professional Blog That Gets More Traffic to Your Website and Turns Prospects Into Paying Clients You don't have to be a techno-buff, a marketing genius, or a writer. It's OK if you don't have a website, an ezine, or a large list of subscribers. You don't need to invest much more than pocket change to get started, and you can have your first blog set up in minutes and then quickly turn it into a traffic and client magnet - without ever again being held hostage by your webmaster! Having a successful blog can boost your web traffic, build trust with prospects and clients, increase the size of your email list, and make you money online - even if you don't have your own information products – you'll learn why you need a blog and how it can boost your business in this info-packed teleseminar. In this seminar you'll learn: What is a blog? How a blog is different from a website How to create your first blog How a blog can boost your credibility factor 3 ways to make money with your blog How to use a blog to promote your book, products and services Why you need to integrate a blog with your other marketing tools like an ezine and a website Plus much more… About the The Blog Squad: Blogging experts Patsi Krakoff and Denise Wakeman are known as The Blog Squad™. They have teamed up to help professionals Attract, Sell and Profit by harnessing the power of blogs, newsletters, and ecommerce systems. Between them they have 17 years of Internet know-how and write on 10 blogs and publish 2 ezines. Patsi and Denise have co-authored: Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog" Confessions of a Reluctant Blogger The Blog to Book Project Secrets of Successful Ezines: A Guide to Writing and Publishing an Ezine that Gets Results All-in-One Ezine Publishing System They know what works and what doesn't. You can read their popular blog at www.BuildaBetterBlog.com and get their free weekly ezine Savvy eBiz Tips at www.SavvyeBizTips.com Don't miss this teleseminar! No need to register. This seminar is F`REE for subscribers of our f`ree monthly practice-building newsletter GETTING CLIENTS To subscribe and receive your invitation to this seminar, please visit http://www.buildingyouridealpractice.com Can't attend? No problem. A CD of this program will be available at a discounted price for 30 days as our Seminar of the Month Please share with your colleagues! 2. Our next 90-Day Practice Building Intensive begins December 7th! Ready to build your ideal practice? Want to work less and make more? Would you like to learn how you can actually have fun building and marketing your business? If so, then join our Practice Building Intensive! We will meet for 12 weeks, Thursdays at 9:00am pacific / 12:00pm eastern / 5 pm UK, and you will learn everything you need to have a successful private practice. This step-by-step program includes: E-book version of How To Build Your Ideal Practice In 90 Days Weekly assignments with all the step-by-step instructions needed to complete them Weekly consultation tele-class, Thursdays 9am pacific/Noon eastern, recorded for your listening convenience (web audio recordings also available) E-mail discussion list for your questions, ideas, feedback, and support Access to our exclusive Practice Development Resource Bank, Knowledge Bank, and Audio Catalogue for the best "how to" information and f`ree/low cost practice-building resources Facilitated by Jeff Herring, President of BuildingYourIdealPractice.com. Jeff is assisted and you are supported by a team of "apprentices." And the REALLY great news is that this 90-day program is very affordable - as low as $39.00 per month! Now is the time to jump in and get the information and support you need to build your ideal practice. "All the other programs I have ever taken barely cover the tip of the iceberg of what you deliver." "I am so glad I have met the two of you and I'm in this program!" For more information 3. Our next How to Get Clients Full Practice Training begins December 6th! If you do not yet have a full practice, this program is for you! You must survive before you can thrive. To survive in private practice you must master the skills and strategies for getting clients. This 12-week program includes: Weekly tele-classes, Wednesdays 10:00am pacific / 1:00pm eastern / 6pm UK Step-by-step e-mailed assignments E-mail discussion list for support and feedback Supplemental audio recordings for missed classes, more info E-version of the “How to Get Clients Toolkit.” "I wanted you to know that I followed what you taught us for the enrollment process and I picked up two new clients tonight! This stuff really works!" “I really like the way the content is organized. It seems obvious, simple and easy while being rich and deep.” “Thorough delivery and materials. It's like having a consultant to guide you through to a successful practice. I wish I had this sooner” “This program took the mystery out of getting clients” “I have been a therapist in private practice for 30 years. I regret that I didn't know this earlier.” “It's been one of the greatest boosts my practice has ever had. The tools are practical and effective, plain and simple. I recommend this training without hesitation." “A sure fire, step-by-step marketing plan that takes the dread out of doing your own marketing.” “This program is dynamite!” Facilitated by Jeff Herring, President of BuildingYourIdealPractice.com Please join us! Wednesdays, beginning December 6th 10:00am pacific / 1:00pm eastern / 6pm UK For more information visit our website The Single Most Effective Marketing Tool for Getting High Paying Clients Attract new clients like magic Prove your credibility and expertise Compel prospects to contact you Convince high paying clients to hire you Recently Completed Projects Life Success Coach Diana Long, M.S. Five Steps to Living the Life of Your Dreams 12 minutes MP3 Christian Marriage Counselor Jeff Barnet, M.S., L.P.C. Building the Christian Marriage of Your Dreams 55 minutes MP3 Check it out! www.privatepracticemagic.com 5. November 1st F'ree Practice Building TeleSeminar Join us in November for "Creating Passive Streams of Income" with David Steele and Jeff Herring 6. Private Practice Marketing on a Budget Coming Soon Jeff and David have been working hard to put together affordable "kits" to give you the information and tools you need to get clients and build your ideal practice. Private Practice Marketing on a Budget How-To Kits Kit #1: How to Fill Your Practice by Creating Unlimited Prospects Kit #2: How to Fill Your Practice by Converting Prospects to Clients Kit #3: Leveraging Technology to Boost Your Practice Kit #4: How to Have Fun, Play Large, and Retire Smiling We anticipate launching in October, so stay tuned! 7. Are we giving too much away? Actually, yes we do, and to walk our talk we're making one change effective this month: Our monthly live tele-seminars will continue to be a subscriber benefit at no charge, however we will start charging for the recorded version. Effective immediately our Seminar of the Month will be available on CD after the live seminar for a nominal $9.95. Members of RCI and BYIP will continue to have access to the recordings as a benefit of membership, and all our subscribers are invited to join our live tele-seminars at no charge. To sweeten the pot we have a two-for-one bonus- for each audio program you purchase, put the name of a second audio program in the "Comments" section of the order form and we'll send the CD to you with our compliments. We'll take care of shipping as well! Table of Contents FEATURE ARTICLE Seven Secrets for a Successful Business Blog Patsi Krakoff and Denise Wakeman, aka The Blog Squad Today's software makes it so easy to set up a blog that it seems like everybody and their neighbor has a blog. Yes, they are a fad right now. And yes, they are a great business tool for any business, large or small – and they're here to stay. Especially for the independent professional, a blog is an easy communication tool to build credibility and trust. Most importantly, blogs make it easy for people to find you on the Web. But 9 out of 10 blogs created will be abandoned because they can take up a lot of time in a busy professional’s life, and results may not be evident right away. There are several keys to making your blog work for you, instead of the other way around. Once you learn and integrate these steps, it will take you only 10-20 minutes per post. It's recommended that an additional 20 minutes a couple of times per week should be spent reading and commenting on other blogs and sites on the Web so you can bring valuable information to your readers. Here are Seven Secrets for a Successful Business Blog: 1. Write valuable content and share stories to showcase your knowledge and expertise. Don’t forget to explain how you work with clients and let readers know how to contact you, hire you, buy a product or register for your services. 2. Write 2-3 times a week, short posts of 250-350 words each time work the best. 3. Link profusely to other resources on the web. This is essential for building traffic and enlarging your reading audience. Spend some time, 2-3 times a week researching your area of expertise on the Web. Leave comments on other blogs. 4. Submit to blog directories and ping the blog directories after every post. 5. Track and monitor your visitor stats. Install a hit counter on your blog so you know what’s happening. For example, a free counter can be found at www.SiteMeter.com. 6. List all your products and affiliate products on your blog. After all it is a marketing tool. Make sure you have the landing pages properly linked. Use your affiliate links and ad-tracking features if you have a shopping cart. 7. Don’t forget to link to your own website and vice versa! This is one reason we recommend having your blog separate from your website, rather than installing blog software incorporated into your website. It’s like having two fishing lines in the pond. Like any marketing effort, persistence pays off. In six months of regular blogging, assuming you are providing valuable content, you should see a significant increase in your web site traffic, the client leads, and overall total revenue for your business. Implement these seven secrets and blog smart! Please join us on Wednesday October 4th for our next F*R*E*E Monthly Practice Building Seminar - How to Blog for Fun, Prospects and Profits with Denise Wakeman and Patsi Krakoff aka The Blog Squad Subscribers - watch your e-mail inbox for an invitation with the bridge number to join. For more information about this and future Practice-Building Seminars To subscribe to this newsletter and access our seminars Table of Contents COOL RESOURCE OF THE MONTH Discover How to Build a Better Blog The Ultimate Guide to Boosting Your Business with a Professional Blog Especially for our Getting Clients subscribers from The Blog Squad- Click here to get your own copy of Build a Better Blog INVITATIONS We invite you to share this newsletter with a colleague. There is a tremendous need for our services, and we need to work together. Practice development is always in need and we want to be the leaders in our field. Please contact us with ideas and resources you have found useful so we can pass them on! We invite you to get the support you need to be successful in your practice. We are available for information, training, ideas, mentor coaching, etc. We invite you to become an affiliate of BuildingYourIdealPractice.com and begin to earn extra income just by sharing our programs and products with your friends and colleagues. For more info visit our website. If you are a private practice professional who received this from a colleague, we invite you to visit our web site and contact us for information on joining us. How do you like our newsletter? Your feedback is welcome! Until next time… David Steele, MA, LMFT Founder and CEO of BuildingYourIdealPractice.com Jeff Herring, MS, LMFT President of BuildingYourIdealPractice.com The purpose of this newsletter is to connect, support each other, inform, and build a strong community of helping professionals who want to have thriving businesses and fulfilling lives. Your submissions and feedback are welcome! If you are receiving this from a colleague and wish to subscribe Share this newsletter with a colleague! Our Mission: To provide the tools, information and support to help private practice professionals have their ideal practices in the most effective and efficient ways possible. Copyright notice: This newsletter is copyrighted and all rights are reserved. Please share with others as long as our contact information and authorship is included. U.S. Library of Congress ISSN#:1530-3055 Table of Contents

Subscribe to this newsletter here