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Top Five Ways to Develop Passive Income
by David Steele
There are three primary ways for private practice professionals to generate
income:
1. Earned Income; typically generated by exchanging
your time for dollars
2. Portfolio Income; typically paper assets involving
risk, such as stocks, bonds, real estate investments
3. Passive Income; typically earned without your direct
involvement ("while you sleep") after you set it up
This article will cover the top five ways that you, as a helping professional,
can generate passive income.
If you are like most, you depend upon your earned income, and would
like to earn more. One problem- your earned income most likely comes from
exchanging your time for dollars, and you have a limited amount of time
available. Even if you had a full practice, by the time you deduct your
business expenses, living expenses, and pay your taxes, you most likely
won't achieve your financial goals with what is left over.
For this reason, passive income can be the difference between surviving
and thriving. You most likely have an untapped gold mine waiting for you
to discover it and put it into action. Review the following and note
the ones that are attractive to you:
1. Create and market your own products
Can you write? Are you a good speaker? Do you have something unique to
offer the people in your niche and/or your colleagues? Consider writing
a book, a manual, a personal growth program. Consider creating an audiotape/CD.
As you exercise your creativity in your everyday work, find ways to capture
the gems and create products from them. Once they are out there, they
can generate passive income 24/7 for years to come.
EXAMPLES:
How
to Get Clients Toolkit and How
to Build Your Ideal Practice in 90 Days both came
from my work helping private practice professionals build successful
practices.
My Relationship
Coaching Home Study Program is a CD set and 111-page manual
from a one-day training I conduct, which is one of the results of my
developing a new coaching approach to relationships for singles and
couples.
2. Co-marketing Partnership
You most likely have a network of people you communicate with regularly
for your business; clients, former clients, prospects, former prospects,
colleagues, referral sources, etc. Collaborate to market a service or
product that you like and believe in to your network.
EXAMPLES:
I developed a Miracle
of Connection audio program with Hedy Schleifer because I truly
admire her work and wanted to make it accessible to my network.
I also developed a How
to Make Six Figures as an Expert Who Speaks audio program with
my speaking mentor Burt Dubin because I wanted to make this information
accessible to my network.
I have a banner on the Relationship Coaching Institute home page for
The
Couples Workstation because I think it is a great self-help
tool for couples.
3. Affiliate Programs
Most businesses that are online have affiliate programs. If you like
a service or product for your audience, join their affiliate program!
It is easy to add affiliate links to your website, e-mails, newsletters,
announcements, etc. You most likely refer to them anyway, so with a little
homework you can generate passive income from your recommendations.
EXAMPLES:
See our Top
Resources page on our website for services that we use and recommend
often.
See Hot
Books for our most recommended books using an Amazon.com affiliation
that anyone can easily set up here
.
I also use Amazon links and images at Conscious
Relationship Audio Programs of the books of featured speakers
4. Accepting Advertising
If you have a website and/or newsletter, you can choose to offer advertising
suitable to the people in your niche, either at a flat rate, or for a
percentage of revenue.
EXAMPLES:
Google Adsense inserts
text ads on your website pages and locations that you choose. For examples,
scroll to the bottom of the Top
Resources page of our website, see the left side of the page at
Private Practice
Marketing Podcast, the bottom of the page at Conscious
Relationship Articles
John Agno's Coach2Coach
Newsletter is a good example of a successful e-zine featuring on-going
paid advertising sponsorship directed toward a specific audience.
5. Royalties/Licensing for Intellectual Property
If you can create a unique product or service that your colleagues would
like to use in their business, you can set up a business agreement giving
them permission to do so for a reasonable fee.
This is a win-win, as you can leverage your hard work, and they can enhance
their business without recreating the wheel. This works best when your
product or service has a proven track record and you have built a credible
brand for it.
EXAMPLE:
I developed a Conscious
Dating Program for Singles and a Partners
in Life program for couples that we license to the members
of Relationship
Coaching Institute. We train and certify our licensees in the use
of these programs, help them market
and build
their practices, and help them get clients through newsletters
and online
portals for singles
and couples. Licensees
are able to become "Conscious Dating" of their territory or
niche such as these programs in San
Diego and Atlanta
CONCLUSION
If you are reading this on your computer, I guarantee you are able to
implement at least one of the above options.
While having a website and newsletter is optimal, anyone with e-mail
can send an e-mail broadcast with an affiliate link (special tracking
URL) to recommend a service or product to people that you know would benefit.
If you don't have your own products yet, you can promote others that you
use and like.
In the beginning, the income from these activities can be quite small.
As you continue to build your business, you will be amazed at how quickly
this income source can grow. It is quite possible to build your passive
income to the point that it covers your living expenses and your earned
income becomes gravy- I know because I have done it!
It is wonderful to build your business to the point that you serve your
clients because you want to, not because you have to. If you are like
me and you have no plans to retire, and don't wish to rely upon government
programs that may go bankrupt, your passive income can become the source
of your present and future financial security and freedom.
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