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Top Five Ways to Develop Passive Income
by David Steele

There are three primary ways for private practice professionals to generate income:

1. Earned Income; typically generated by exchanging your time for dollars

2. Portfolio Income; typically paper assets involving risk, such as stocks, bonds, real estate investments

3. Passive Income; typically earned without your direct involvement ("while you sleep") after you set it up

This article will cover the top five ways that you, as a helping professional, can generate passive income.

If you are like most, you depend upon your earned income, and would like to earn more. One problem- your earned income most likely comes from exchanging your time for dollars, and you have a limited amount of time available. Even if you had a full practice, by the time you deduct your business expenses, living expenses, and pay your taxes, you most likely won't achieve your financial goals with what is left over.

For this reason, passive income can be the difference between surviving and thriving. You most likely have an untapped gold mine waiting for you to discover it and put it into action. Review the following and note the ones that are attractive to you:

1. Create and market your own products

Can you write? Are you a good speaker? Do you have something unique to offer the people in your niche and/or your colleagues? Consider writing a book, a manual, a personal growth program. Consider creating an audiotape/CD.

As you exercise your creativity in your everyday work, find ways to capture the gems and create products from them. Once they are out there, they can generate passive income 24/7 for years to come.

EXAMPLES:

How to Get Clients Toolkit and How to Build Your Ideal Practice in 90 Days both came from my work helping private practice professionals build successful practices.

My Relationship Coaching Home Study Program is a CD set and 111-page manual from a one-day training I conduct, which is one of the results of my developing a new coaching approach to relationships for singles and couples.

2. Co-marketing Partnership

You most likely have a network of people you communicate with regularly for your business; clients, former clients, prospects, former prospects, colleagues, referral sources, etc. Collaborate to market a service or product that you like and believe in to your network.

EXAMPLES:

I developed a Miracle of Connection audio program with Hedy Schleifer because I truly admire her work and wanted to make it accessible to my network.

I also developed a How to Make Six Figures as an Expert Who Speaks audio program with my speaking mentor Burt Dubin because I wanted to make this information accessible to my network.

I have a banner on the Relationship Coaching Institute home page for The Couples Workstation because I think it is a great self-help tool for couples.

3. Affiliate Programs

Most businesses that are online have affiliate programs. If you like a service or product for your audience, join their affiliate program! It is easy to add affiliate links to your website, e-mails, newsletters, announcements, etc. You most likely refer to them anyway, so with a little homework you can generate passive income from your recommendations.

EXAMPLES:

See our Top Resources page on our website for services that we use and recommend often.

See Hot Books for our most recommended books using an Amazon.com affiliation that anyone can easily set up here .

I also use Amazon links and images at Conscious Relationship Audio Programs of the books of featured speakers

4. Accepting Advertising

If you have a website and/or newsletter, you can choose to offer advertising suitable to the people in your niche, either at a flat rate, or for a percentage of revenue.

EXAMPLES:

Google Adsense inserts text ads on your website pages and locations that you choose. For examples, scroll to the bottom of the Top Resources page of our website, see the left side of the page at Private Practice Marketing Podcast, the bottom of the page at Conscious Relationship Articles

John Agno's Coach2Coach Newsletter is a good example of a successful e-zine featuring on-going paid advertising sponsorship directed toward a specific audience.

5. Royalties/Licensing for Intellectual Property

If you can create a unique product or service that your colleagues would like to use in their business, you can set up a business agreement giving them permission to do so for a reasonable fee.

This is a win-win, as you can leverage your hard work, and they can enhance their business without recreating the wheel. This works best when your product or service has a proven track record and you have built a credible brand for it.

EXAMPLE:

I developed a Conscious Dating Program for Singles and a Partners in Life program for couples that we license to the members of Relationship Coaching Institute. We train and certify our licensees in the use of these programs, help them market and build their practices, and help them get clients through newsletters and online portals for singles and couples. Licensees are able to become "Conscious Dating" of their territory or niche such as these programs in San Diego and Atlanta

CONCLUSION

If you are reading this on your computer, I guarantee you are able to implement at least one of the above options.

While having a website and newsletter is optimal, anyone with e-mail can send an e-mail broadcast with an affiliate link (special tracking URL) to recommend a service or product to people that you know would benefit. If you don't have your own products yet, you can promote others that you use and like.

In the beginning, the income from these activities can be quite small. As you continue to build your business, you will be amazed at how quickly this income source can grow. It is quite possible to build your passive income to the point that it covers your living expenses and your earned income becomes gravy- I know because I have done it!

It is wonderful to build your business to the point that you serve your clients because you want to, not because you have to. If you are like me and you have no plans to retire, and don't wish to rely upon government programs that may go bankrupt, your passive income can become the source of your present and future financial security and freedom.