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Podcasting Basics


This page provides basic information about podcasting. If you're interesting in how to produce your own podcast, please see How to Create a Podcast in Seven Easy Steps

Podcasting Basics Audio Program
with David Steele, Jeff Herring, and Peter Johnson

Click on the player to listen (Edited to 46 min)

To listen to this audio program you must have a computer with speakers and a sound card.
If you do not have Flash Player (try it first) click here (it's free)
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Private Practice Marketing Podcast
Click here to subscribe to our FREE podcast for cutting-edge information to get clients and build your ideal practice

Five Reasons to Love Podcasting
by Jeff Herring

1. Listen to what you want

Podcasting allows you to choose from a tremendous amount of information and entertainment and listen to exactly what interests you. Unlike radio, you do not have to wade through something that doesn't interest to you to listen to what you want. Most podcasts don't even have commercials!

2. Listen when you want

Unlike radio, you do not have to arrange your schedule to listen to the show you want. It is ready and waiting for you when it is convenient for you to listen.

Could not attend our monthly practice building teleseminar? Then we invite you to visit www.privatepracticemarketingpodcast.com to subscribe to our podcast and listen at your convenience.

3. Listen where you want

When you download your podcasts into your computer, you can then load it into your iPod or other MP3 player, or burn a CD, then listen to what you want, when you want, where you want. You can listen in your car, at the gym, indoors, outdoors, wherever you want.

4. Anyone can have an audience

Podcasting really levels the playing field for those that want to be on the air with their own show.

5. Podcasting topics and choices are unlimited

If you have an interest, there is probably already a podcast for you. If not, you can create one!

What other medium can offer you these same advantages?


Note: As we were preparing this article, Parade Magazine, an insert in most Sunday newspapers across the U.S., featured an article about podcasting titled Now Hear This: Podcasting May Change The Way You Think About Radio

Podcasting is going mainstream fast. Click on the link and check it out!


FAQ About Podcasting

1. WHAT IS A PODCAST?

Kind of like a radio show you subscribe to and download onto your computer. Most are free!

2. HOW DO I LISTEN TO A PODCAST?

Once on your computer, you can listen:

  • Through your computer speakers
  • On your MP3 player (ipod or others)
  • Burn the audio file onto a CD

Once you've experienced the freedom and variety of podcasting, you'll never look at your radio the same way again!

3. HOW DO I SUBSCRIBE TO A PODCAST?

For the easiest solution, we recommend downloading and using one of these free programs (no iPod needed)-

Or, you can subscribe on your Google Home Page, My Yahoo, My MSN, My AOL and any other f`ree or paid subscription service that allows you to subscribe to RSS feeds.

4. WHERE CAN I GET MORE INFORMATION?

There are lots of websites and services devoted to podcasting, but the best place we've found is Podcast Alley

5. WHY IS THIS IMPORTANT?

Podcasting is huge and growing fast, to the point that it is making a dent in radio broadcasting. People like the freedom of listening to the program of their choice away from their computer any time they want, such as working in the garden, in the car, working out at the gym, etc. Just as websites on the internet make text content freely available and easy to access, podcasting is making audio content freely available and easy to access.

Accoring to Nielsen/Netratings iTunes is one the Top 10 leading music retailers, reaching over 14% of all internet users worldside, and has an 83% market share for downloadable music. Over 100 million people have mp3 players (such as ipod, creative zen, iriver, etc) and a computer (more than 45 million iPods alone at this writing). Current research reports that 29% or more owners of MP3 players have tried podcasting. According to Forrester Research, 12.3 million households will be regular podcast listeners by 2010. Podcasting is an effective way to increase your network very affordably. I have a colleague who started a podcast in April 2005 and had 1700 subscribers in one month, over 6000 in three months. No website or newsletter can touch that. Once you have an audio file to broadcast, podcasting is free- can't beat that!

Please check out our podcasts!

Conscious Relationships podcast

Private Practice Marketing podcast