Your Pinnacle Practice September 2004 Welcome to YOUR PINNACLE PRACTICE! A monthly practice- building newsletter for "go-getters" and pioneering private practice professionals. Each month we bring you the best information and resources we can find to help you build your ideal practice and achieve the pinnacle of success in your field. Click here if you are recieving this from a colleague and wish to subscribe Click here if you would like to share this newsletter with a colleague CONTENTS Announcements September 8th Free Seminar- Growing Your Practice With eCommerce October 6th Free Seminar- Advanced Strategies for Converting Prospects to Clients FREE 8-Week How to Get Clients Full Practice Training! Register Now for October Practice Building Intensive NEW! Listen to our Seminar of the Month FREE for 30 days Free audio program- Using Affliate Programs to Develop Passive Income Feature Article: Top Ten Reasons to Accept Electronic Credit Card and Check Payments Congrats! Cool Resource of the Month Invitations ANNOUNCEMENTS 1. September 8 - Growing Your Practice with eCommerce with James Komosinski, President of Practice Pay Solutions I've known James for years and have tremendous appreciation and respect for his commitment to providing effective and affordable ecommerce solutions for helping solopreneurs succeed in private practice. This seminar will cover: How to start accept credit card payments, and why you should start today How to eliminate waiting for client payments How to boost and manage database online How to automatically deliver a free newsletter or special report How to sell your services and products from your web site How to boost your business with affiliate marketing Don't miss this seminar- put it on your calendar today! For more information about this and future Free Practice-Building Seminars click here To subscribe to this newsletter and receive free seminar announcements click here. 2. October 6 Free Seminar- Advanced Strategies for Converting Prospects to Clients with special guest Master Sales Trainer Eric Lofholm In this seminar you will learn: A step-by-step process for converting prospects to clients How to handle any objection with confidence and easy How to close at the end of the presentation How to persuade your prospect using invisible influence Eric Lofholm is a Master Sales Trainer who has trained tens of thousands of sales professionals nationwide. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to serve the needs of sales professionals worldwide. Many of Americas top companies hire Eric regularly to train, motivate, and inspire their sales teams. His clients have added millions of dollars in sales to their record after attending Eric's energetic and groundbreaking seminars. For more information about this and future Free Practice-Building Seminars click here To subscribe to this newsletter and receive free seminar announcements click here. 3. FREE 8-Week How to Get Clients Full Practice Training Wednesdays, September 8 - October 27 3:00pm pacific / 6:00pm eastern Free with your purchase of the How to Get Clients Toolkit ! I will be piloting this program for the first time and offering it at no charge to purchasers of my "How to Get Clients Toolkit." Later in the fall I will add this training to our Practice Building Membership Programs Here is an idea of what I have in mind so far: Class #1: Clearing Obstacle to Success Class #2: Creating Prospects Class #3: Converting Prospects to Clients, Part I: The Enrollment Conversation Class #4: Converting Prospects to Clients, Part II: Closing Class #5: Converting Prospects to Clients, Part III: Follow up, Follow up, Follow up Class #6: Creating Effortless Referrals Class #7: Creating and Using a Call to Action Class #8: Designing an Effective Marketing Program All are covered in the How to Get Clients Toolkit. This training will be an opportunity for us to go in-depth on each topic and address your specific challenges, questions, and situation. Each teleclass will be recorded and available by internet audio for those that were not able to attend. Being a pilot program I will be requesting your feedback, suggestions, and testimonials to help me officially launch this program in the fall. Deadline- To be eligible to join this pilot program at no charge, you must purchase your How to Get Clients Toolkit by Tuesday, September 7th To order your How to Get Clients Toolkit click here 4. NEW! Listen to our Seminar of the Month FREE for 30 Days Due to popular demand, after each seminar of our Monthly Practice Building Seminar Series, you will be able to access the audio recording FREE for 30 days before it goes into our members-only Audio Catalogue. Also, our best practice-building audio recordings are now available for purchase! For only $4.95 you can access the internet audio recording and/or download the MP3 file to save to your computer, burn to a CD, or add to your MP3 player. To access our Free Seminar of the Month and view our catalogue of practice-building audio programs available for purchase click here 5. Register Now for October Practice Building Intensive! Ready to build your ideal practice? Want to work less and make more? Would you like to learn how you can actually have fun building and marketing your business? If so, then join our Practice Building Intensive! We will meet for 12 weeks on every Thursday at 12 noon EST beginning October 7th, and you will learn everything you need to have a successful private practice. This step-by-step program includes: E-book version of How To Build Your Ideal Practice In 90 Days Weekly assignments with all the step-by-step instructions needed to complete them Weekly consultation teleclass, Thursdays 9am pacific/Noon eastern, recorded for your listening convenience (web audio recordings also available) E-mail discussion list for your questions, ideas, feedback, and support Access to our exclusive Practice Development Resource Bank, Knowledge Bank, and Audio Catalogue for the best "how to" information and free/low cost practice-building resources Facilitated by David Steele, Mentor Coach and Author of How To Build Your Ideal Practice In 90 Daysand the How to Get Clients Toolkit And the REALLY great news is that this 90-day program is very affordable (as low as $29.00 per month!). Now is the time to jump in and get the information and support you need to build your ideal practice. For more information click here 6. Free audio program- Using Affliate Programs to Develop Passive Income Chances are, you already refer your clients and colleagues to certain products and services that you know to be useful. Affiliate programs allow you to generate income through these referrals and create a Win-Win-Win: Win #1: Your referral wins because they discover a good resource they might not otherwise have found Win #2: The people offering a useful service or product gets business that might otherwise have gone elsewhere Win #3: You earn income for helping someone you care about find a good resource for their needs T his seminar covers: Why affiliate programs are important to your business How affiliate programs work How to identify compatible affiliate programs How to sign up Negotiating favorable terms How to use your website and e-zine to generate affiliate sales Boosting results with co-marketing ventures Besides wanting to help you build a successful business, I want create a win-win by helping YOU to help ME promote my products and services as an affiliate. Please listen and learn all the strategies I know about this easy and profitable way to earn passive income. And while you're at it, join my affiliate program! To listen click here Table of Contents FEATURE ARTICLE Top Ten Reasons to Accept Electronic Credit Card and Check Payments by Practice Pay Solutions 1) Attraction Accelerate client enrollment through the acceptance of credit cards. It makes it easy for your prospective clients to buy from you. 2) Improved Cash Flow Funds from credit card transactions and electronic check payments are available within 48 hours of processing. No more waiting for checks to arrive and clear the bank. 3) Efficiency · Eliminate trips to the bank. Funds are directly deposited into your account. · End repetitious data entry. Automatic recurring billing is available for on-going clients. · Reduce clutter. You’ll have paperless processing and a monthly, consolidated statement. 4) Focus For those with on-going clients, having the "money conversation" only once allows for greater focus on the working relationship. Payment becomes automatic each month. Clients like the ease of an up-front, in-place, clearly understood payment plan. 5) Convenience Clients appreciate the added convenience and flexibility of having many payment options to best meet their individual financial and personal needs. These options include debit cards (with VISA or MasterCard logos), credit cards, and electronic check payments. Their payments are also consolidated on one monthly credit card or bank statement. 6) Reduce Or Eliminate Receivables Clients will make payment arrangements with their credit card company instead of you. Stop being a banker and save time and energy. Many corporations and government agencies now prefer paying by credit card. Paper check payments take up to 60 days or longer to process. Why wait? 7) International Transactions Expand your business by eliminating currency exchange issues with your international clients. You can charge them using US dollars and their credit card processor will handle the currency conversion and bill them. Or use an International Merchant Account Program to charge using dozens of other currencies. 8) Incentives Clients enjoy using their credit cards to accumulate frequent flyer miles or other marketing bonuses. 9) Legitimacy When potential clients see that you accept major credit cards, it greatly enhances the credibility of your business. They know that you are a serious professional. 10) E-Commerce With an e-commerce solution, you can break the "billable hours ceiling" by selling products and packaged services on your web site 24 hours a day, 7 days a week, and it's all completely automated. You can sell e-books, booklets, teleclasses, CDs, cassettes, books, workshops, memberships, conference registrations, and more. If you were a consumer who had to choose between two online merchants when purchasing a product, whom would you most likely buy from – the one that accepts credit cards or the one that does not? It is not only convenient, but there is also a sense of legitimacy in a business that can accept credit cards over the Internet. Jupiter analysts predict that 52 percent of the online population will be making purchases online by 2002 and this figure will grow to 63 percent by 2006. According to the Aberdeen Group, 90 percent of online shoppers will use credit cards to purchase. Consequently, there are plenty of reasons why you should accept credit cards over the Internet. FREE TELE-SEMINAR! Be sure to join us on Wednesday September 8th for Growing Your Practice With eCommerce with James Komosinski, President of Practice Pay Solutions For more information click here Table of Contents CONGRATS! Our PBI Participants Share Their Wins CONGRATS TO: PBIer Jimmy Bowman (Cincinatti, OH): A former X-ray equipment sales representative, Jimmy is a CoachU trained coach who joined Relationship Coaching Institute in May 2004 and started our Practice Building Intensive in July. JImmy credits the PBI for "providing a systematic approach to practice-building and supporting me to design and launch my new coaching business." After faciliating Divorce Recovery groups at his church for the past 3 1/2 years, Jimmy decided his calling was to help singles find and have successful relationships. At the beginning of July he planned to launch a monthly "Final Friday Singles Social" to attract prospective clients and serve the Cincinatti singles community, and hired a PR consultant who was able to get a write-up about him in the local major newspaper. There were 37 paid attendees for his first event on July 30 when he presented "The Dating Traps Game." His mailing list doubled in his first month. A great start! Jimmy states "My goal is to own my niche, and whenever anyone in Cincinatti thinks of singles they will think of Jimmy Bowman." He has been attending other local singles events passing out his fliers and networking with local church singles groups. In addition to his monthly "Final Friday Singles Social" he plans monthly classes for singles, and to offer coaching for new ("pre-committed") couples. Congratulations on launching your new practice this summer, Jimmy! NOTE: Jimmy found the "How to Get Clients Toolkit" extremely helpful and has volunteered to help with the new 8-week How to Get Clients Full Practice Training starting September 8th. With his recent practice-building experiences and his great sense of humor, it will be a treat to have him on the call. Stay tuned for more from Jimmy Bowman! COOL RESOURCE OF THE MONTH TOP CHOICE FOR ACCEPTING CREDIT CARDS The most competitive rates and best service for private practice professionals you can find. I've dealt with James Komosinski and his staff for years, and recommend Practice Pay Solutions highly. Check out their complementary informational teleclasses on accepting credit cards and e-commerce, and if you call them on the telephone, a real person answers! INVITATIONS We invite you to share this newsletter with a colleague. There is a tremendous need for our services, and we need to work together. Practice development is always in need and we want to be the leaders in our field. Please contact us with ideas and resources you have found useful so we can pass them on! We invite you to get the support you need to be successful in your practice. We are available for information, training, ideas, mentor coaching, etc. We invite you to become an affiliate of BuildingYourIdealPractice.com and begin to earn extra income just by sharing our programs and products with your friends and colleagues. For more info click here. If you are a private practice professional who received this from a colleague, we invite you to visit our web site and contact us for information on joining us. How do you like our newsletter? Your feedback is welcome! Until next time… David Steele, MA, LMFT Founder and CEO of BuildingYourIdealPractice.com The purpose of this newsletter is to connect, support each other, inform, and build a strong community of helping professionals who want to have thriving businesses and fulfilling lives. Your submissions and feedback are welcome! Click here if you would like to share this newsletter with a colleague. Our Mission: To provide the tools, information and support to help private practice professionals have their ideal practices in the most effective and efficient ways possible. Copyright notice: This newsletter is copyrighted and all rights are reserved. Feel free to share with others as long as our contact information and authorship is included. U.S. Library of Congress ISSN#:1530-3055 Table of Contents

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